Differentiating Brands Essay Example | Topics and Well Written Essays - 750 words

Differentiating Brands - Essay ExampleHowever, they are the ones trying to keep up with the large brand straightawayadays, and it is through different strategies that they aim to garner their lost glory. Some individuals whitethorn say that Google is at a place where losing its market to several(prenominal) of its competition is next to impossible (Scott, 2008). This paper will test three of Googles main competitors, and find out if any of the strategies being implemented can work to topple the giant. Google, with regards to its competition, may fetch a laborious time trying to maintain the top position in terms of market share. Microsoft, Yahoo, and Facebook, as the three top contenders for the number one spot, are saving in new ideas, innovations, and attitude to the IT world. They are trying to be the best at what they do, and to be the best, one has to beat the best. This is what they aim at achieving. They are now offering various products and services to their brand user s across the globe, and their reward is the growing number of consumers they can boast of in the retiring(a) year. The competition from all corners may make Google sweat a little as they work hard to maintain the strong grip on the ever-expanding market (Duthel, 2008). Googles main competitors Microsoft In the IT world, Microsoft can be likened to no other. At this point in time, it is fair to assume that Googles main competition comes from this dominant force that has ruled the expert world since time immemorial. Google reigns as champion when it comes down search engines. Microsofts differentiation strategy when it comes to search engines has led to the creation of image searches, mapping, and the rising Bing. This leads to a discovery that the success of one company leads to the determination and rise of another. This means that, Google is paving the way for more innovation and more competition from the other forces comprise in the business market (Hill & Jones, 2012). Yahoo A series of changes is being made to this web phenomenon. This search engine, over the years, has helped millions across the world to access some of the many things that need addressing. Presently, users can now perform searches while getting educated on how to get the relevant and much needed results. A chain reactor of other innovations are coming up, for example Flickr integration and embedded video are some of the different products Yahoo is hoping will gain them their foothold in the market (Hill & Jones, 2012). Facebook Google and Facebook have been known to complement separately other when it comes to the business and IT side (Hill & Jones, 2012). In truth, Facebook has helped Google attract a large share of consumers over the past two years, and due to this, both companies are growing at a particularly rapid pace. During the launch of a feature that could assist individuals find places and each other, Facebook is likely to create a huge challenge to Google. People can do th is while on the social network so everything may be done while people are still connecting. This is a major product launch, which may see Facebooks consumer base increase. How Google integrates differentiation into its marketing dialogue vehicles In terms of Googles communication vehicles, there are different channels which are being utilized. Being a giant in the IT world, Google has millions of pages that have some of the products and services they offer. During the day, a lot of people in various organizations and institutions use the internet to carry out their