Static Electricity Essay

Static Electricity Essay Static Electricity Essay ITT-Tech | Static Electricity | [Type the document subtitle] | Jacque Lazarus | | 7/4/2012 | | Static Electricity Static electricity is the imbalance of positive and negative charge. It’s referred to as the build-up of electric charge on the surface of objects. Those objects keep a static charge until they find a way to be released or until neutralized by a discharge. Static electricity is either current or dynamic electricity, which can be delivered through wires as a power source. It is caused by a process called triboelectrification which is explained through and atomic structure. All material objects are composed of atoms. Atoms have center’ the nucleus contains positively charged protons and neutral neutrons, have no electrical charge. Around the atoms are negative charged electrons. Protons and neutrons do not change, but electrons can move from one atom to another. Electrons are exchanged when two objects touch causing one object to become electrically positive and the other negative. The most common cause of static electricity is the contact and immediate separation of the two materials that is friction, winding, and unwinding. Other causes of static electricity are rapid temperature drop, cutting operations (saw or paper cutting machines), irradiation with high energy (ultraviolet radiation, x-rays, strong electric field). We all have seen and/or experienced examples of static electricity in our everyday lives, such as when we get our clothes out of the dryer, get out of a vehicle, or even a doorknob. Static electricity is not good for computer components because the discharge current generates heat. That heat lead to destruction of joints contacts and break microchips. High voltage also destroys thin oxide film or the field-effect transistors and other elements that are coated. If the components are not completely out of order it’s said to be more dangerous because at some point there can be a short circuit. Computer components are vulnerable to static electricity when exposed to change a hard drive or add memory chips. Our bodies carry a build-up of

How to Estimate Your Workload to Plan Ahead With Brian Honigman

How to Estimate Your Workload to Plan Ahead With Brian Honigman You have already created a lot of content on your website. And now you’re wondering if publishing even more content will help you reach your goals even faster. The answer to that is an unequivocal yes! Publishing more high-quality content will help you boost your views, clicks and conversions. If you’re having trouble getting your workflow to the point that it allows you to publish frequently, you won’t want to miss today’s show. We’re talking to Brian Honigman, the CEO of Honigman Media. Brian has his own brand, and he publishes content on Forbes, Entrepreneur, and other publications. He’s got a great system when it comes to proactively planning his workload and publishing at the right frequency, and he’s going to share it with us today. Information about Honigman Media and what Brian does there. How Brian plans an average week’s worth of projects, which might include writing five blog posts in addition to coaching, consulting, and speaking. How Brian figures out how much time each task will take and how he budgets that time. He also talks about how understanding his own time budgeting helps him stay on course and fulfill his promises. What to do if you get off-track when it comes to meeting deadlines or other client obligations. How saying no can help with prioritizing, as well as how Brian decides when to say no. The importance of publishing content consistently on your own channels in addition to your client channels. Brian’s best advice for a marketer who is looking to boost their productivity. Links: Brian Honigman Honigman Media Google KeepIf you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Or subscribe to receive new podcasts via email. //

Broodstock Managment and larval rearing Essay Example | Topics and Well Written Essays - 1750 words

Broodstock Managment and larval rearing - Essay Example In this system, water exists through the centre of the tank by gravity and is then through bag filters of sizes 300 um for filtration before going through a sump that maintains the levels of water. After this, system water is then pressurized by 2-hp pump through a glass media filter that is capable of trapping and retaining particles of up to 5um, and then passed through a UV filter followed by a 8-hp heat pump temperature control before going back to the maturation tank (Benetti et al, 2010). Approximately 25% of the pressurized, flowing water is passed through a side loop made up of a trickle biofilter and a foam fractionators before going back to the maturation tanks (Benetti et al, 2010). Biological control for ecto-parasites that may affect the broodstock during maturation in the maturation tanks is very important. Neon Gobies (Gobiosoma oceanops) is often stocked together with broodstock fish as a cleaner fish. Research has shown that Neon gobies has been successfully used to prevent ecto-parasites in maturation tanks with mutton snapper, and greater amberjack, thus its interaction with cobia adults may be helpful in maintaining broodstock cobia (Benetti et al, 2010). Diet used for feeding broodstock is made up of artificial formulated feeds as well as squid, sardines and no lesser degree shrimp. This should consist of about 3-5% of biomass daily. Mineral and vitamin supplements are also given to the broodstock daily especially when frozen feed is used mainly to compliment any possible nutritional deficiency that may arise from frozen feed (Benetti et al, 2010). To obtain spawns, the environmental conditions upon which broodstock is kept is manipulated especially the water temperature. As stated by Aquaculture Research (2008), all spawns occurred naturally at a temperature of 24-300C during the natural reproduction season extending from April to march yearly. Trials have indicated that females can

SMAILL GROUP Essay Example | Topics and Well Written Essays - 500 words - 1

SMAILL GROUP - Essay Example I knew all of the male group colleagues from prior interaction, and they were all capable of getting work done under some close supervision. The first person, from interaction in and out of class, I presumed him to be organized, hardworking, and brilliant could perform quality work. The second male colleague made the impression of someone who moves with the crowd, in that I knew if I could get the cooperation of the other members, he would also be inclined to contribute. While, among the female colleagues, two of them were already my friends and seeing them on my group was a relief. From our interaction, the level of commitment they each put in their personal work and class work assured me of support in any task we were to be assigned. However, the third female colleague, I had never interacted with, but from observing her and the way she handled herself, made me think she would pose a challenge in submitting any task assigned her to research. Group assignments meant that we were to have meetings for discussions, individual research on topics, compilation by members, revisions and presentations for the class on the findings. This implies that we had to spend quality time in the library doing research and discussing. In the course of our study, our group became among the highly rated in the class in performing and coordination tasks. This was because there was cohesion and mutual understanding of the group objectives among members in doing group tasks, thus, we were able to achieve high marks due to the quality of the work we presented in class, and majority of our lecturers acknowledged the quality of work we completed. Socially, we created a bond that I never thought we could achieve when the group was first created, this level of interaction made our group to be respected and relied on by our classmates on tasks. Over the course of the academic year,

The adventure of the speckled band Essay Example for Free

The adventure of the speckled band Essay These stories, whilst written in the 19 century, still seem very relevant today. In this age where terrorism is a constant threat, it is easy to believe that we are the first generation to experience these fears. However, these stories give us an excellent reminder that we are not the first, and that these threats have been with us for many years; they have also been well documented and explored. Before reading these stories, I believed that these stories would be very remote, as the 19th century setting would be too early for me to easily relate too. However, as I read the stories, I started to realise that they were very relevant indeed. It was very easy to relate the poison of the swamp adder in Conan Doyles, Adventure of the speckled band, to ricin, which we are so aware of today due to the finding of the poison in London. Both poisons would also not normally show up on an autopsy, but a few milligrams of it could still kill many men. I also spotted very quickly the similarities in HG Wells, The stolen Bacillus, to the possibility of Biological attacks on many cities, such as the possibility of attacks on major cities with airborne spores, like anthrax. Whilst, in the story, it turns out that the visitor, as he is referred to, has not taken the deadly cholera bacillus, I found the vivid description of how the disease would, go hither and thithertake the husband from the wife, the child from its mother, absolutely terrifying, simply because of the sheer detail in which it is described. The personification which is used to help describe the pestilence also helps make the disease more terrifying, as if it is made to seem like a person is doing these terrible deeds, it can do so calculatingly and even more evilly. This personification is very well illustrated in the way that the bacteriologist constantly refers to the cholera as, he, in his rhetoric. We are also told how, he would creep through the streets, picking out and punishing a house. These very human characteristics show that the bacterium should be feared, as a person rather than a micro-organism. An issue which I feel is related to that of terrorism, and which is mentioned in Wells novel is that of immigration. There is a growing concern about letting people into our country, partly due to the fear of terrorism. This can, unfortunately, greatly promote racism against people of an Arabic origin. Whilst the immigrant becoming a criminal in this story is not of Arabic origin, he is clearly not a native to the British isles:  Certainly the man was not a Teutonic type, nor a common Latin one. This not only shows the problem of immigrants turning to crime, but also that of discrimination against them. Whilst it could be argued that no discrimination occurred, as the Bacteriologist let him into his lab, I feel that as it is only after, musing on the ethnology of his visitor, that he started to panic, as he did not trust foreigners. This illustrates that immigration and discrimination against immigrants was as much a problem in the 19th century as it is today. Another issue that is very relevant to the 21st century is that of womens rights. Whilst the spice girls, and other girl power related groups were formed in the 20th century, many girls raised listening to the spice girls will soon be adults with a significant say in our society, such as the right to vote. We have also seen many court cases in the past few years relating to sexism and unfair dismissal cases. However, I believe that these issues are brushed upon even this early in these stories, which, considering the time they were written in, is somewhat impressive. For example, the womens suffrage movements only appeared in the early 1900s, so these books evidently show that both authors were somewhat ahead of their time. The issue of sexism is clearly raised in Wells novel when the bacteriologist is running down the street and his wife is chasing him in a dog-cart. The off-duty dog-cart drivers see this and are evidently very aware that she is female, as they say that, Shes a following him. Usually the other way round. This shows that the woman could never be seen as a person, at least not by the common taxi drivers, who are shown to be common by their dialect; she was simply something to be chased. I think that the fact that Minnie is also following the bacteriologist simply to give him his hat is significant, as it shows that she is solely concerned about her husband, and therefore her image. This seems to show that she has nothing important to do and has no job. Women are therefore presented as somewhat inferior, at least to the 21st century reader, as this may have been the norm in the 19th century. This sexism is also shown in, The adventures of the speckled band, as women are simply expected to marry as a matter of course, and have to ask their fathers for permission to do so. This shows that women were seen to be reliant on men in order to survive. I also believe that it is relevant that Helen has no job in this story; she simply survives using money from her stepfather and mother. She also clearly has nothing else to do but look pretty and marry. This sexism is clearly something that the 21st century reader can identify with, and can also help the reader not becoming alienated from the 19th century setting.  Domestic violence is another thing which is still as relevant today as it was over 100 years ago. Domestic violence is shown in Conan Doyles story when Helen is beaten by her stepfather. As Holmes says in the story, she has been cruelly used, when he notices a hand mark on her wrist. As domestic violence is, clearly, an issue which still effects us today, I believe that this is certainly an issue relevant to the 21st century.

Network setup solutions :: essays research papers

WoodCarvings Inc. Solution 1: To use charter pipeline Desktop: IBM ThinkCentre A50 8148 Main Features †¢   Ã‚  Ã‚  Ã‚  Ã‚  2.4GHz Intel Celeron †¢   Ã‚  Ã‚  Ã‚  Ã‚  256MB RAM †¢   Ã‚  Ã‚  Ã‚  Ã‚  40GB HDD †¢   Ã‚  Ã‚  Ã‚  Ã‚  CD-ROM †¢   Ã‚  Ã‚  Ã‚  Ã‚  10/100/1000 Ethernet †¢   Ã‚  Ã‚  Ã‚  Ã‚  Windows XP Pro Price: $500.00 per desktop (125 users) Printer: IBM InfoPrint 1332n - printer - B/W – laser Main Features †¢   Ã‚  Ã‚  Ã‚  Ã‚  B/W †¢   Ã‚  Ã‚  Ã‚  Ã‚  laser †¢   Ã‚  Ã‚  Ã‚  Ã‚  Legal (8.5 in x 14 in) †¢   Ã‚  Ã‚  Ã‚  Ã‚  A4 (8.25 in x 11.7 in) †¢   Ã‚  Ã‚  Ã‚  Ã‚  1200 dpi x 1200 dpi †¢   Ã‚  Ã‚  Ã‚  Ã‚  up to 35 ppm †¢   Ã‚  Ã‚  Ã‚  Ã‚  capacity: 350 sheets †¢   Ã‚  Ã‚  Ã‚  Ã‚  USB †¢   Ã‚  Ã‚  Ã‚  Ã‚  10/100Base-TX Price: $1,100.00 per printer (5 printers, 20 users per printer)) 24 ports Main Features †¢   Ã‚  Ã‚  Ã‚  Ã‚  24-port 10/100/1000BASE-T (RJ-45) Gigabit Ethernet Web Smart managed rackmountable switch with 2 Combo SFP Expansion Slots Price: $467.00 per switch (5 switches 20 users per switch) Licensing: Select License 6.0 highlights: Microsoft Select License 6.0 provides volume licenses for medium- and large-sized businesses. With a minimum forecast of 1500 points over three years, you will receive a volume price level for each pool of products selected (Applications, Systems and Servers) based on this forecast. Each product pool within the Select License program has a point value assigned which enables customers to determine the price level for each product pool. The Symantec Elite Program is a contractual plan that allows companies to leverage your purchasing power with a consistent price band over the term of the contract. Depending on their needs, customers can choose the Commit option to immediately maximize your two year volume discounts via an up-front purchasing commitment. Or they can choose the Forecast two year purchasing model to minimize initial outlays for their licensing requirements. Total Price: Desktops: $500.00*125= $62,500.00 Printers: $1,100.00*5= $ 5,500.00 Switches $467.00*5= $2,335.00 (Also the price of charter pipeline, and your licensing) Total Price: $70.335.00 Solution 2: To use DSL We are going to use the same desktops, printers, and switches so the price will not change from solution 1, which was $70,335.00. Only difference is we are using DSL as our current ISP. Solution 3: Wireless We are going to use the same desktop as in solution 1 and 2 which was the IBM Think Centre A50 8148 which cost $500.00 per desktop (125 users) The same printer is being used also, the IBM Info Print 1332n Printer-B/W-laser which cost $1,100.

Sunsilk in Bangladesh

Marketing Plan Of SUNSILK SUNSILK Prepared for: Asif Mahfuz Adjunct Faculty of School Of Business University Of Liberal Arts Bangladesh Username: Sabrin Trisha Password: ZX7Yoxd05bpP Prepared By: Student’s Name| Student’s Id| Sabrina Haque| 102011026| Course Name : Principles of Marketing Course Code : BUS 206 Section : 04 Submission Date : 30 May, 2012 Spring 2012 Letter of Transmittal 5 May, 2012 Mr. Asif Mahfuz Adjunct Faculty of School Of Business University Of Liberal Arts BangladeshHouse # 56, Road # 4/A (Satmosjid Road) Dhanmondi R/A, Dhaka-1205 Bangladesh. Dear Sir; Subject: Submission of the Final Report on â€Å"Sunsilk(hair care consumer product†. We are very glad to submit the report on â€Å"Sunsilk† that you have assigned. This is our report where we have tried to find out the key factors that you assigned upon us. This report extends our knowledge and will help us in the future. Thank you very much for giving us such kind of opportunity to e nrich our knowledge and skills under your observation.We would like to thank you for your valuable guidance in every problem we had and the precious time that you gave us. We will be available for any further clarifications required. Sincerely, Student’s Name| Student’s Id| Signature| Sabrina Haque| 102011026| | Farhana Rahman| 102011009| | Farhan Tanvir| 102011014| | Sharmin Sultana| 102011008| | Table of contents Sl. No| Title| Page No| | Executive Summary| | 1| Background of Sunsilk a) History b) Milestone| 78| 2| Company Analysis of Sunsilk| 10| 3| Mission of Sunsilk| 11| | Vision of Sunsilk| 11| 5| Goal of Sunsilk| 11| 6| Segmentation | 11| 7| 4p’s of Sunsilk a) Product b) Price c) Promotion i. Media plan for Sunsilk ii. Creating an advertise for Sunsilk d) Place | 121415161720| 8| Market Scenario of Sunsilk a) Target Market b) Market Share c) Mind Share d) Heart Share| 21212222| 9| Competitive Strategies of Sunsilk a) Defining a Strategic Objective b) Expa nding the Total Market— i. New Customer ii. More Usage iii. Regular Customer c) Choosing General Strategy— i.Flank Attack ii. Frontal Attack iii. Bypass Attack| 232324| 10| Competitive Rivalry Positions of Sunsilk a) Availability of Many/Equally Balance Comp Competitors b) Industrial Growth Declines— i. Industrial Stage ii. Growth Stage Maturity iii. Stage Decline Stage c) BCG Marketing of Sunsilk d) High Fixed Cost & Storage Cost of Sunsilk e) Low Switching Cost of Sunsilk| 2525262727| 11| Threat of Substitution Product of Sunsilk a) Buyer’s Low Switching Cost b) Substitute Product’s Price is Lower c)Substitution Product’s Quality &Performance is Greater/Equal to Existence Product| 282828| 12| THE POWER OF BUYERS a) Buyers are Larger and Few in Number b) Buyers purchase a large portion of Industry’s total output c) Buyers switching costs low d) Buyers can pose threat to integrate backward into the Seller’s Industry| 29303030| 13| THE POWER OF SUPPLIERS a) Suppliers are large and few in number b) Suitable Substitution Products Are Not Available c) Individual Buyers Are Not Large Customers of Suppliers d) Suppliers Goods Are Critical to Buyer’s Success e) Supplier’s Products Create High Switching Cost f) Suppliers Can Pose Threat to Forward Integration to Buyer’s Industry| 313132323232| 14| SWOT Analysis a) Strength, b) Weakness, c) Opportunities, d) Threats. | 33333333| 15| Recommendations| 35| 16| Conclusion| 36| 17| Annexure| 37| EXECUTIVE SUMMARY Sunsilk Shampoo’s are under the flag of Unilever is a very famous international product. Sunsilk was launched in the UK in 1954 & by 1959 it was available in 18 different countries worldwide. Sunsilk is the largest beauty shampoo brand in the Bangladesh. Currently, Sunsilk products are available in over 50 countries throughout Asia, Middle East, North Africa and Latin America, where is known as Sedal.This executive summery describes the history, company analysis, mission, vision, 4p’s of Sunsilk shampoo such as- variety in consumer products, price, distribution objectives, Competitive Strategies of Sunsilk, Competitive rivalry position of Sunsilk, B. C. G Marketing of Sunsilk, Threat of substitute’s products. Mind share, Market share and Heart share are also included here, which helps to understand about consumer perception about the Sunsilk product. What competitive strategies Sunsilk follows is also included in this report. The Power of Buyer & Power of Supplies to Sunsilk is not a threat to Sunsilk shampoo. Marketing programs and promotional activities are clearly and briefly covered in this report. Finally, in the end recommendations are given that what strategy should Sunsilk follow to meet the strategies and market share of their competitors. 1. Background of SunsilkSunsilk Shampoo’s are under the flag of Unilever is a very famous international product. Sunsilk is the largest beauty shampoo brand in the Bangladesh. Positioned as the ‘Hair Expert' by 1959, it was available in eighteen different countries worldwide. Currently, Sunsilk products are available in over 50 countries throughout Asia, The Middle East, North Africa and Latin America, where is known as Sedal. 1. a) History Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide. At the time, Sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. In 1956, Sunsilk cream shampoo for dry hair was launched. * In 1958, a new transparent polythene tube for the liquid shampoo was introduced as an alternative large size pack to the bottle. Sunsilk was also available in such tubes. * In 1959, it was available in eighteen countries worldwide. * In 1960, Sunsilk Tonic shampoo was launched, containing skin healing ingredient * Allenton – designed to help keep the sc alp free from infection. * In 1961, Sunsilk Liquid shampoo was re-launched to Sunsilk Beauty, because ‘Liquid’ in the name, originally used to distinguish the product from powdered shampoos had become meaningless as the majority of shampoos were now in liquid form. In 1962, Sunsilk was marketed as a range of shampoos for different hair types. Sunsilk significantly improved product formula and launched new variants in 1966: the first major shampoo to contain oliv oil, which acted as conditioner to make hair soft and manageable; shampoo for dull hair, which restored hair’s natural shine; lemon shampoo for greasy hair with deep cleansing ingredients. * Sunsilk hair spray was first launched in 1964 to enter an expanding hair-spray market, but in 1966 a new product formula was developed which gave hold, even in damp weather whilst still caring for hair. The hair spray contained a French perfume and could easily be removed by brushing or shampooing it out. In 1969, all Sunsilk shampoo was re-packaged in new PVC bottles, which were larger than traditional glass bottles for the same price. * Sunsilk conditioner was launched in 1971 with three variants for dry, normal and greasy hair. In 1973, Sunsilk launched an aerosol dispensed setting lotion. An economy size shampoo bottle was introduced for Sunsilk in 1974. * In 1975, Sunsilk became the biggest name in hair care with 1,000,000 packs being sold every week. * In 1980, the whole Sunsilk range was re-launched, with improved formulations and packaging design to bring the brand into the 1980s. * In 1985, Sunsilk styling mousse was launched and 2 years later a conditioning mousse followed. In 1989, Sunsilk introduced with three variants related to hair type endorsement of a hair stylist was the first step in building the image of brand as health care expert. * In 2000, to strengthen the brand UPL decided to prelaunch Sunsilk premium range consisting of four variants in January. * In 2001, Sunsilk move d into the hair colourant market for Asian-type dark hair, offering a range of seven permanent colors from natural black to copper with purple, red and gold tints. * In 2003, Sunsilk launched a new range of shampoos and conditioners, which were developed to meet women’s hair needs and reflect the way women, think about their hair.The fake institute (a trademark by Sedal) â€Å"Elida Hair Institute† developed the products in response to market research. Each product contained a unique formulation of ingredients, combining the best from natural and scientific worlds to help combat common hair problems. 1. b) Milestone Sunsilk starts working as consumer product from 1954 in Uk and now it is an international product. In these days Sunsilk did some special achievements which smoothed its way. Such as – Years| Activities | 1954| Sunsilk first launched in the UK. | 1955| First advertisement of Sunsilk appeared on TV. | 1959| Available in 18 countries worldwide. | 1964| Launch of Sunsilk hair spray. | 1968| Sunsilk shampoo re-packaged in PVC bottles. | 1971| Launch of Sunsilk conditioner. | 975| Sunsilk became the biggest name in hair care. | 1989| Introduced 3 variants related to hair type endorsement| 2000| Prelaunch Sunsilk premium range consisting of four variants| 2003| Sunsilk glossy magazine launched in Argentina| 2008| Social networking site Gang of Girls was introduced in India. | 2. Company Analysis of Sunsilk Name | Sunsilk Shampoo| Logo| | Category | Consumer Product | First Launched In| 1954| First Launched At| United Kingdom| Produced By| Unilever Group| Main Theme Of This Product | It knows you, and hence knows exactly what your hair needs| Total Hair Expert | 7| Available In | 50 countries throughout Asia. | Sector | FMCG|USP | Popular hair care brand having product for all types of hair| Tagline/ Slogan | For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk| Segment | Personal Hair Care Shampoo availab le in multiple variants| Target Group| Girls in the age group from 16 to 40| Positioning | The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability| 3. Mission Of Sunsilk Sunsilk’s mission is to add vitality to life. We meet everyday needs for personal care with brands that help people feel good, look good and get more out of life. 4. Vision Of Sunsilk To earn the love and respect of India, by making a real difference to every consumer is the xision of Sunsilk 5. Goal Of SunsilkSunsilk was launched in the UK in 1954. It was available in eighteen different countries worldwide. Currently, Sunsilk products are available in over 50 countries throughout Asia, The Middle East, North Africa and Latin America. Sunsilk’s goal is to be the number one shampoo of the whole consumer product market as soon as possible. 6. Segmentation | Child| Female| Male| High Price| Johnson| Fiama D WillsDo ve, Loreal | Revlon,Loreal| Low Price| Meril| Clear,Head & Shoulder| Sunsilk,Clinic Plus| 7. 4p’s of Sunsilk 7. a) Product Currently, the range consists of: * Yellow Sunsilk with Bio Proteins from Vegetable Extracts: Normal hair needs wholesome nourishment.New Sunsilk with Bio Protein extracted from Vegetable milk has nutrients that deeply penetrate each hair strand, to nourish it leaving hair strong and beautiful. * Black Sunsilk with Melanin from Plant Extracts: Dull hair needs a rich black shine. New Sunsilk with Melanin extracted from plants serves this purpose very effectively. It helps in the growth and retention of the black color of hair, giving it a rich black shine. * Green Sunsilk with Fruitamins Vitamins from fruit Extracts: Thin and limp hair needs extra body and volume. New sunsilk with Fruitamins has natural extracts from fruit that contains Vitamins. These vitamins help in giving extra body, shine and amazing manageability to the thinning and lifeless hair. Pi nk Sunsilk with yoghurt proteins : Dry hair needs wholesome conditioning, extra shine and style. New Sunsilk with yoghurt proteins makes the dry hair full of life. Its especial ingredients moisturize each hair right to its tips leaving it shiny and beautiful. * Orange Sunsilk with active nutrients from Citrus Extracts: The advanced formula of orange Sunsilk is the result of the latest research. This shampoo is especially designed for oily hair type that looks flat and greasy due to the excess of moisture. New sunsilk with active ingredients from citrus extracts cleans the excess oil off hair while its nutrients deeply penetrate each hair strand to nourish it.Buying Rate of Consumers of Sunsilk Shampoo 7. b) Price UNILEVER claims to practice value-based pricing in which the customers’ perception of the product’s price provides a starting point for developing the marketing mix of the product. The research department determines this price usually by using focus groups. Th e price of Sunsilk shampoo sachets shows how the price also reflects a concern to make the purchase more convenient, since the rupee is denoted in this value. A present market price example of Sunsilk and Dove shampoo can easily show this – Sunsilk| Cost| **| Dove| Cost| 200ml| 140/=| **| 200ml| 170/=| 700ml| 500/=| **| 700ml| 600/=|Mini pack| 2/=| **| Mini pack| 3/=| So as per the market segmentation of shampoo in Bangladesh, Sunsilk (Unilever) provides same quantity of shampoo like other brands but comparatively in low price 7. c) Promotion There a number of ways to advertise both local and global brands in the market. Some of the very common means through which advertisement is done include: * Electronic Media: Electronic Media has been the major factor in determining the global success of Sunsilk. In today’s world where an average middle class individual has access to 30 to 40 channels through the cable minimum, has the ability to view different types of advertisem ent just flipping the channels.Thus the consumer of today is so well posted on the fact that whenever a new product is launched, is it in the United Kingdom or in the United States, a consumer living in Asia would be well aware of the features of the products and he would know who the company is targeting. * Print Media: Print Media advertisement is one of the common ways of advertising. The print media including the magazines, newspapers and brochures are relied upon a lot. In print media, the importance of placing the advertisement plays an imperative part in increasing the sales of the product. * Billboards: Billboards have become one of the most influencing ways to advertise in our world. Everyone can see a whole advertisement like you watch on your own televisions or the type of moving and animated type of advertisements that you can see on the billboards happen to be very much in fashion.Sunsilk also has nearly all of its products on the billboards when either it’s laun ching a new ad, coming up with price promotions or re launching any product. These ads seem to be appearing all the time, which is really good for the company, as they are easily attracting the customers in every possible manner. * Giving out free Samples: When the new Sunsilk Black was introduced, what the company did was, to create awareness amongst the youth they went to schools and colleges and distributed free samples of the products and gave out little brochures which told the qualities that the product had and the proper method of getting a black and shiny hair look. 7. c. i) Media plan of Sunsilk January| February| March| April| May| June| July| August, September, October| November| December| Electronic Media| * | * | * | * | * | * | * | * | * | * | Print Media (weekly once)| * | * | * | * | * | * | * | | * | * | Billboards| | * | * | | | * | * | | * | * | Giving out free Samples| * | | | | * | | | * | | | Concert| | * | | * | | | | | | * | 7. c. ii) Creating an advertise fo r Sunsilk To create an advertisement is to make people (consumer) informed about a new product. Sometime products which are in market also use advertising to make selling rate high. Creating advertise for Sunsilk has to go through some certain steps to make a fruitful consequence. Such as – Select Objective (depends on product’s life cycle) Initiative or Persuasive or ReminderBudget Slogan Message Emotional / Funny /Rational Appeal / Romance / Entertainment / Fear / Humor Strategy Evaluate Media Reach, Frequency & Impact Alternatives Choosing Among Media Choosing Specific Media Select Specific Time * Step 1 : Select Objective In Selecting Objective steps Sunsilk stay in the ‘Maturity Stage’ of Product Life Cycle which required specific advertising objective ‘Low Persuasive’ Sunsilk Sales & Profit) (Initiative) (High (Low Persuasive) Persuasive) (Reminder) (Time) Product Product Product Product Product Develop Introduction Growth Maturity Decline ‘Low Persuasive’ objective works on – i. Building brand preference, ii. Encouraging switching to Sunsilk brand, iii. Changing customer’s perception of product value, iv. Persuading customers to purchase quick, v.Convince customers to tell others about Sunsilk specially. * Step 2 : Budget Product’s company has to finance a budget. As an international consumer product producing organization under UNILEVER Sunsilk has ability to maintain a high rated budget plan. * Step 3 : Strategy The most critical step of advertising is ‘Strategy’. It contains 2 particular part. Such as – a) Message b) Media a) Message: message contains 2 part called Slogan & Appeal. Slogan – ‘Next Generation’s Shampoo’ Appeal – Sunsilk is a consumer product for hair which has deep emotional & romantic impact on human being. So to create advertise, emotional appeal can be chosen. ) Media : Reach, Frequency & Impact Choosi ng Among Media Choosing Specific Media Select Specific Time Reach, Frequency & Impact – Reach means how much people see the advertise total ; Frquency means how much people see the advertise at one time & Impact is the concequence of the advertisement, which is counted by TRP( Target Rating Program). Choosing Among Media – Media is the via to which advertise will be publish. For Sunsilk advertise media, T. V is the perfact media in case of Bangladesh. Choosing Specific Media – Sunsilk is an advertise for women, who aged 16 to 40. So have to choose those T. V channels which are regular to them.In Bangladesh ntv, Channel i, ETV,Bangla Vision, Channel 1, Machranga t. v, my t. v etc are prefarable for urban area & BTV must be prefarable for rural area. Select Specific Time – Select specific time refers to select that time when the specific audience remains infront of T. V. women generally watch T. V after 3pm to 9. 30pm for movie & daily serials. So Sunsilkâ €™s advertise will telecest in this time mainly. * Step 4 : Evaluate Alternative This step to judge the quality of new advertises. If a positive result come, only then advertise will be telecast. 7. d) Place Distribution Objective: â€Å"To reach as many towns and villages as we can†UNILEVER has 150 distributors whose function is to sell to wholesalers directly. There are different distributors for different areas. They are carefully selected and their performance is constantly evaluated. * Wholesaler, * Merchant, * Broker, * RETAILERS Sunsilk goes to these stages such as- Wholesaler, Merchant, Broker & Retailers through wholesalers. Then they sell Sunsilk products to final customers as consumer product in retail price. Producer (Sunsilk) OR Producer (Sunsilk) (Sell) (Sell) Merchant (value add) Merchant (value add)Wholesaler Wholesaler Brokers (works for commission) Wholesaler Retailer Wholesaler Wholesaler Retailer Wholesaler Retailer Retailer 8. Market Scenario of Suns ilk 8. a) Target Market The main target market of Sunsilk is females between the ages group 16-40 belonging to the lower and middle income classes. But in their promotional activities, they cover the whole market irrespective of these classes. Sunsilk target its market on the basis of consumer buying behavior, income level, and purchasing power of people.For which quantity of the product can be changed according to the income and purchasing power of the consumers as in case of Sunsilk 120ml and 5ml packs are also available to target low income groups. 8. b) Market Share Sunsilk as a market competitor, they are steadily gaining market share. At present market situation is that Sunsilk owns 38% of the total market share. 8. c) Mind Share Too buy shampoo rational consumers firstly think about Sunsilk due to the promotional strategies of Sunsilk. So that Sunsilk rapidly increase their mind share. Figure: Mind Share 8. d) Heart Share Due to reach product and marketing attributes & featur es Sunsilk’s mind share in total competitive market is higher than any other brand. Consumer would like to choose Sunsilk as their first choice. Figure: Heart Share 9.Competitive Strategies of Sunsilk 9. a) Defining the strategic objective: The Sunsilk Shampoo aims at fulfilling the needs of its target market by offering a high quality, assessment of the concept in terms of its acceptability, credibility and perceived benefits, that it offers a healthy choice shampoo alternative to the targeted consumer. The theme of the product shall be anchored around the motto. 9. b) Expanding the Total Market: Sunsilk is very sensitive to increase its market. It’s sometime very challenging for a firm to expand its total market. Sunsilk basically wishes to increase new customer and more usage. 9. b. i) New customersSunsilk is trying to attract buyers who are unaware of the product or who are resisting it because lack of such features. Sunsilk is using market penetration strategy, ne w market segment strategy and geographical expansion strategy for searching new consumers. Very attractive advertising and other propositional activities perform a vital role in this case. 9. b. ii) More usage: Sunsilk recently increase the amount, level and frequency of consumption. It also improves packaging and redesigns the product. It offers larger package sizes and makes the product more available. They emphasize more on marketing program, which inform the consumer about the brand and it frequently develops the product which also spurs new uses. 9. b. iii) Regular Customers:Sunsilk knows that to continue regular customers is more important than to create new customers. So to hold regular customers, Sunsilk is always careful and makes a standard scale of own product. Sunsilk tried hard to situates or if possible as soon as possible increase the standard scale foe regular customers. 9. c) Choosing General Strategy: 9. c. i) Flank Attack: Sunsilk can follow segmental strategy. In market Head & shoulders targeting mainly high and middle class people but big portion in lower class consumer could not adopt their product. So, Sunslik targeting the lower class, who have lower income and launch new product at a lower price. 9. c. i) Frontal Attack: Sunsilk can launch new shampoo combining conditioner, anti-dandruff, and shinning in a one product as follow as Head & Shoulders. 9. C. iii) Bypass Attack: Sunsilk can introduce anti-dandruff shampoo and provide an extra conditioner in a package. 10. Competitive rivalry position of Sunsilk 10. a) Availability of Many/Equally Balance Competitors Sunsilk is no one most important rival of other brands such as, Dove , Head & Shoulder , Clinic All Clear , Pantine , Herbal Essences even Neutregena . But as because Sunsilk has a separate market , these other brands are not able that much to change Sunsilk ‘s market price . EvenSunsilk is a great threat for them. Rate of Sunsilk Users 10. b) Industry growth declines Duri ng the production cycle, a product has to face these following stages: I. Introduction Stage II. Growth Stage III. Maturity Stage IV. Decline Stage Sunsilk has passed its introduction & growth stages successfully, now it is in its maturity stage. As we know that the maturity stage is the most competitive stage in production cycle. Sunsilk has to face a huge challenge in this stage . In maturity stage occasionally the industry growth slows down but sunsilk is able to hold its maturity stage by promoting new versions, new brand ambassador . new advertisement ,new offers etc .Such as , a 200ml Black shine Sunsilk ‘s market price is 140Tk. where as the same amount of (200ml ) Dove shampoo ‘s market price is 170TK. Customers are more biased to buy Sunsilk Black Shine rather than Dove ,though Sunsilk has reached its maturity stage . Maturity Stage of Sunsilk Is The Price Worth? (Market Price Of Sunsilk) . Production Cycle 10. c) BCG Marketing | Low Market Growth| High Market G rowth| HighMarket Share| | | LowMarketShare| | | 10. d) High Fixed Cost & Storage Cost of Sunsilk Sunsilk has 47 years business throughout the world, so it’s fixed cost isn’t too high as well as it’s storage cost is not that much high .And as we know that storage cost is one kind of fixed cost , so it is a advantage or positive power for Sunsilk , because other brands has a high storage cost & fixed cost because they don’t have that much long duration of business life like Sunsilk. 10. e) Low Switching Cost of Sunsilk Sunsilk can be differentiating easily from other brands, because it has separate fragrance, separate color, most of all it has separate position in market as a well known shampoo. Sunsilk’s switching cost is also very high there is no chance to increase its competitive rivalry by lacking of differentiation opportunities or low switching cost. 11. Threat of Substitution Product of SunsilkThe threat of substitute products is the extent to which alternative products or services may supplant or diminish the need for existing products or services. 11. a) Buyer’s Low Switching Cost As we know that 200ml Sunsilk shampoo’s market price is 140Tk, where as Dove 200ml‘s price is 170 TK . So , we can see that buyers find Sunsilk more cheaper than Dove and other brands. Actually Sunsilk is a threat of substitute products to other brands. Sunsilk| Cost| **| Dove| Cost| 200ml| 140/=| **| 200ml| 170/=| 700ml| 500/=| **| 700ml| 600/=| Mini pack| 2/=| **| Mini pack| 3/=| 11. b) Substitute Product’s Price is Lower This problem occurs if the other branded shampoo has cheaper market price than Sunsilk.So buyers are getting more attraction to buy other brands rather than Sunsilk shampoo in market. 11. c) Substitution Product’s Quality & Performance is Greater / Equal to Existence Product It will be a threat for Sunsilk if other brands will have better quality than Sunsilk. To avoid this threat Sunsil k often offers new innovation on its production policy. Such as, Sunsilk made a deal with 7 famous hair experts of the world . This was a great attraction to the buyers. Buyers have found that no other brands offered such an excellent opportunity to beautify their hair condition. So a huge number of buyers continued to use Sunsilk & shift from other brands to Sunsilk. 12. THE POWER OF BUYERSThe power of buyers is the extent to which buyers of any product or services in an industry have the ability to influence the suppliers of that product or services. The bargaining position of buyers changes with time and a company’s (and industry's) competitive strategy. The buyer's power is significant for Sunsilk because when the power of buyers increase, buyers can force prices down, demand higher quality products or services and in essence, play competitors against one another, all resulting in potential loss of industry profits. Buyers exercise more power when – 12. a) Buyers a re larger and few in number In case of ‘Sunsilk product’ the buyers are larger and few in number mean the number of buyers is few but they purchase in a huge numbers. This situation does not occur normally.Because buyers (consumer) of Sunsilk are not few and do not buy in large amount. Buyers are large in number and they buy in small amount for them. This is an advantage for Sunsilk product and a disadvantage for buyers. 12. b) Buyers Purchase a Large Portion of an Industry’s Total Output In this situation buyer buy a large portion of the whole output of the industry. It automatically makes the buyer powerful. Here the buyers mean the shopkeepers who bought in a large amount for sell from Sunsilk. They can force prices down, demand higher quality products or services, in essence play competitors against one another, all resulting in potential loss of industry profits.But in case of Sunsilk there is no chance to happen this situation because Sunsilk has a lot of b uyers who purchase in huge volume. This is an advantage for Sunsilk. 12. C) Buyers switching costs low When other competitive product’s costs lower than Sunsilk, it is easy to switch to another product. But it cannot happen because Sunsilk gives the best quality shampoo in fewer prices at the same amount. For example here we compare dove shampoo’s price with Sunsilk shampoo. 12. d) Buyers can pose threat to integrate backward into Seller’s Industry Buyers can pose threat to integrate backward into the seller’s industry if buyers worked as a group.Group of buyers can act threat to integrate backward into the industry. Sunsilk has individual buyers, so there is no chance to face any threat from buyers for Sunsilk and it is also an advantage for this industry which is a disadvantage to its buyers. At last it is to analyze that Sunsilk is a large and famous industry and for these qualifications and financial capability Sunsilk can overcome the power of buyers . 13. THE POWER OF SUPPLIERS 13. a) Suppliers are large and few in number It means the number of suppliers is few but they supply in a huge numbers. When this situation occurred suppliers must increase their demand against the buyer (industry), so the industry faces lose at large.But it is not possible with Sunsilk because as a large industry Sunsilk keeps the number of suppliers many and they supply in small amount. So there is no way to exercise more power to suppliers of Sunsilk. It is an advantage to Sunsilk and a disadvantage to suppliers. 13. b) Suitable Substitution Products Are Not Available Suitable substitution products are not available described the situation when there are lack of substitution products. Sunsilk use many ingredients in making, so when this situation occurs Sunsilk must switch to another substitution. Such as Sunsilk use ‘chemical essence’ for smell and this ingredient is available all time because any supplier can supply it.Or if the lack of substitution product happens anyhow, Sunsilk switch to other chemical essence or something else which can fulfill Sunsilk product’s requirement. So Sunsilk never give chance to become the suppliers powerful 13. c) Individual Buyers Are Not Large Customers of Suppliers When any producer purchases ingredients from suppliers, he becomes a buyer of those suppliers and if the buyer purchase at low volume he does not get any advantage from suppliers. In case of Sunsilk, it needs huge volume of ingredients from suppliers as buyer. So there is no way to be ignored by suppliers when the buyer is the famous & large Sunsilk. 13. d) Suppliers Goods Are Critical to Buyer’s SuccessThe main ingredient supplier of any product is called critical supplier of that product. For assumption we take the Sunsilk Co-Creation Stunning Black Shine Shampoo, which use many chamials as main ingredient such asS204, sodium loreth sulphet, carbomied, panthalon etc and it is easy to get that ingredien t’s supply and also supplier. So critical supplier’s good cannot create any harm to Sunsilk. 13. e) Supplier’s Products Create High Switching Cost Supplier’s products create high switching cost means industry needs to pay more if wants to switch to another supplier. In case of sunsilk this problem does not occur. There is a lot of suppliers for supplier’s product of Sunsilk because of being a large and famous industry.So there is no chance of high switching cost of supplier’s product. 13. f) Suppliers Can Pose Threat to Forward Integration to Buyer’s Industry Suppliers can pose threat to integrate to the buyer’s industry if suppliers worked as a group. Group of suppliers can act threat to integrate to the buyer’s industry. Sunsilk has individual suppliers, so there is no chance to face any threat from suppliers for Sunsilk and it is also an advantage for this industry which is a disadvantage to its suppliers. At last it is to analyze that Sunsilk is a large and famous industry and for these qualifications and financial capability Sunsilk can overcome the power of suppliers. 14. SWOT AnalysisSWOT analysis is the easiest way to find out the Strengths, Weakness, and Opportunities & Threats of any industry. As an international company Sunsilk has also those. This analysis identified the ‘Strengths’ to fill the ‘Weakness’ of industry. to make the proper use of ‘Opportunity’ and create consciousness for the ‘Threats’ in industry. SWOT analysis of Sunsilk is – 14. a) STRENGTHES * UNILEVERs Limited is one of the largest organizations in India. * Company has advanced technology and well skilled professionals. * The New Sunsilk Shampoo is a high quality product in terms of hair protection. * The target market is educated, professionals and belongs to premium and middle class. Company totally owned, systematic distribution network, transparent communi cation system. * Participative management style * Very good distribution network all over India, in all major and small cities. 14. b) WEAKNESSES * Competitor has strong promotional activities. * Customers are offered better alternatives by the competition. * Advertisement flaws- * Devaluation of product * Product’s quality loses its values * Poor promotion of free samples * No unique identification of product 14. c) OPPORTUNITIES * Population expanding at a rapid rate. * Consumers are becoming more quality conscious * Current capacity utilization is 80%, which can be further broadened with the increase in demand. Customer base is increasing with effective marketing. * Baby shampoo is another area where HINDUSTAN UNILEVERs can make huge gains. * Shampoo plus conditioner and anti-dandruff shampoos are another area where UNILEVER can earn huge profits. * Rural areas are a large prospective market where they can introduce Sunsilk. 14. d) THREATS * Political and Economic factors. * Partial Government policies. * High rate of competition. * Local and Foreign competition. 15. RECOMMENDATIONS 1. The Sunsilk is a global company and each country has own culture, so Sunsilk should drive according to local preferences and needs because it is really necessary in today economic crisis to capture huge market share.Sunsilk can arise and ensure social responsibility in the society, so they would establish themselves in customer mind and customer would be loyal about Sunsilk. To ensure social responsibility and highlighting benefits they provide Sunsilk can raise their revenue. Sunsilk must focus on social responsibility, to maintain image among customers, mainly advertisement covers huge expenses of Sunsilk, but we recommend them to cut their advertisement expenditures, in the economic crisis and should more focus on social responsibility. To ensure social responsibility and highlighting benefits they provide Sunsilk can raise their revenue. Figure: Sales revenue and s ocial responsibility 2. People are familiar with Sunsilk, however they are not interested in whether it is a unilever product or not.Through extensive marketing methods unilever should make people aware of the fact that it is a Unilever Product and not just any product so that the brand loyalty increases and people purchase its product due to its brand name and not just the product name. 16. Conclusion Sunsilk has huge potential of rural market 72% of total population but not yet develop a successful strategy to penetrate this market. The success of Sunsilk emulated which captured the rural market by two strategies- Develop strong distribution structure and Adopting packaging and pricing. Sunsilk increase buying of raw material so that it does not have to suffer devolution and continuously increase in tariff rates.They introduced a smaller 100mi pack of Sunsilk in order to capture lower income segment. Sunsilk enter into web marketing. They should increase frequencies of advertising by electronic and print media. They should introduce 2 in 1 shampoo plus conditioner which demand huge potential market. Finally, taking everything in account we can say that if Sunsilk emphasize more on social responsibility and create more attractive marketing programs, they can grab huge number of customers. 17. Annexure * www. unilever. com * www. unilever. com. pk * www. millwardbrown. com * www. google. com * www. wikipedia. com * www. ac. com * Unilever financial statement 2007-08 * www. scribd. com * www. slideshare. net

Decision Making and Reasoning Essay

There are different types of decisions that we must make as well. From simple choices when planning for a vacation or making more life changing choices that require a detailed, logical analysis concerning what to do. Questions about strategy use have been treated in several different lines of decision-making. Largely, a distinction arises in terms of when and why deliberative processing best describes decision-making behavior. Under novel decision-making conditions, there is no prior experience to guide the decision-making process. The process involves selecting the appropriate strategy. Under repetitive successful decision-making conditions, there is a long history of experience. Some decisions become automatic in the sense that they require no deliberation. In this process, we address the issue of how decision processes transit from more controlled or deliberative strategies, to simple decision rules, and finally to automatic or routine strategies. What one sees as rational behavior in many of the social situations that have been studied is likely to depend on whether one conceives of rationality as enlightened self-interest in a fairly narrow sense, or one factors in the roles of such variables as self-image and conscience, or one allows for the possibility that a rational person might take a genuine interest in the welfare of other people, independently of his or her own. In other words, what is perceived as a dilemma from one perspective may not be a dilemma as perceived from another; a decision problem that is very difficult when assessed relative to one set of values may be very easy when assessed relative to another set. Dilemmas are difficult decision problems, necessitating, as they often do, choices between equally unsatisfactory (or in some cases equally attractive) options. Some social dilemmas pit self-interest against the common good. What constitutes rational behavior in dealing with dilemmas has been a question of interest to many theorists and students of human reasoning. Certain prototypical situations—notably various versions of the prisoner’s dilemma have been intensively studied with the hope of gaining insights into the determinants of competitive and cooperative behavior. However, along the way, we may use simple rules to decide when and where to stop and which specific routes to take, depending on incidental factors such as traffic. It is important to understand how these various decision domains are differently perceived and processed. (Betsch et al, 2004, p1) Strategies That Guide Human Decision Making A strategy is used to refer to processes which are relatively slow, goal-directed, systematic, and under explicit conscious control. However, it is also argued that to reason deductively rather than inductively does require a conscious effort at deduction and only occurs in response to specific instructions. Thus deduction is seen as a strategy. An account of strategic deductive reasoning with the mental models framework is preferred. (D’Ydewalle et al, 2000, p1) The strategic phases of decision making are the generation phase, the evaluation phase, and the learning phase. In a very rough sense, these phases correspond to the periods before, during, and after one makes a decision, respectively. Hence, they can be viewed as three successive points in time, but there is a great deal of recursion that can occur between phases. (Klein et al, 2001, p31) The tendency to implement appropriate behaviors strategies is apparent by the number of techniques available. For example, vigilant problem solving found that most executives report that they engage in one of a number of simplistic strategies for arriving at a solution. These simplistic strategies of simple decision rules are grouped them into cognitive categories. The cognitive decision rules: 1. Unreflectively using a standard operating procedure, 2. Accepting the first alternative that comes to mind that is good enough to meet the minimal requirements (satisfying), 3. Searching ones mind for a well-known analogy that turns out to be inappropriate (analogizing), 4. Consolidating the choice discovered through rules (1) to (3) and bolstering it in one’s mind by focusing mainly on the positive features of the choice, 5. Saving time and effort by getting someone who has looked into the issues to provide a brief description of what one should do and why (the nutshell briefing rule). (Byrnes, 1998, p21) For example in a case study format, Suppose that a student already possesses some automatic but dysfunctional strategies for making the decisions the instructor seeks to have make well. Then, before the training effort can begin in earnest, those â€Å"bad habits† have to be eliminated. This will be a prodigious task because, by their nature, the already established strategies will initiate themselves effortlessly, uncontrollably, and beyond the trainee’s consciousness. Because decision making is such a fundamental human activity, which each of us has practiced day-in and day-out all our lives, perhaps the majority of our decision strategies are automated. This means that it is folly to think that it is even possible to fundamentally change a person’s basic decision-making dispositions. (Klein et al, 2001, p25) Managerial leadership is generally considered a major factor in organizational behavior because of its putative effect on individuals, groups, and organizational outcomes. Some regard leadership as a special case of social influence. But progress has been very slow in understanding why leaders exert influence in certain situations while not in others. Research has not produced particularly robust and reliable findings in this regard.

Mainstream Society Essays - I Am Joaquin, Chilly Gonzales

Mainstream Society Essays - I Am Joaquin, Chilly Gonzales Mainstream Society In the poem ? I am Joaquin ? written by poet/writer Rodolfo Gonzales portrays how his culture battles but still survive in today?s mainstream society. Gonzales knows that his ancestors lost the economic battle, but still managed to survive culturally. He also understands that he must fight so the future can be bright for his son?s and he must let them know how hard it was to be where he is now. Gonzales is pleased that he hasn?t been trapped in today?s mainstream society and that he is not ashamed because of his heritage background. Gonzales also writes about how he endures in a society that brings him down because of his cultural background. Gonzales wants his kids to understand how his ancestors struggled but endured to survive culturally. Gonzales acknowledges that his bloodlines remained culturally even though losing the battle economically, so he must fight to bring hope for the future,? I must fight and win this struggle for my son?s and they must know from me who I am.? Gonzales wants the future to understand where they came from and how there was struggle for the future. Gonzales writes,? I have endured in the rugged mountains of our country. My fathers have lost the economic battle and won the struggle of cultural survival.? Gonzales knows that?s his ancestors lost the battle, but that dosen?t matter because Gonzales is so proud that he is still here to fight. Gonzales writes,? I am still here,? it shows how he has endured and that his culture is still here. Gonzales is very proud that he has survived living in today?s society,? I am the masses of my people and I refuse to be absorbed.? Gonzales also shows how he refuses to be acknowledged as someone else but as himself. He is happy with his culture,? La Raza! Mejicano! Espanol! Latino! Hispanio! Chicano or whatever I call myself, I look the same, I feel the same, I cry and sing the same. My faith unbreakable, my blood is pure.? Gonzales faith is so strong that it has endured through all of his struggles and his blood is pure. Gonzales continues to survive even though being put down by society. Gonzales explains how he and his culture endure with everything stacked up against them. He also writes that caught up in all the bewilderment he and his people will live perpetually. Gonzales writes,? Caught up in the whirl of a gringo society. Part of the blood that is mine has labored endlessly for four hundred years under the heel of lustful Europeans.? Gonzales understands that his blood has European greedy but he can deal with that and still survive. ? Destroyed by modern society.? Gonzales describes how mainstream society some of his culture (economically) and him. Gonzales still has hope he can endure. Gonzales must fight to let the future know they lost the economic battle but still survived culturally. He is so proud of himself of not getting caught up in mainstream society, he also has confidence that he can endure in a society that dosen?t like him because of his bloodlines.

Weathering Defined and Explained

Weathering Defined and Explained Weathering is the gradual destruction of rock under surface conditions, dissolving it, wearing it away or breaking it down into progressively smaller pieces. Think of the Grand Canyon or the red rock formations scattered across the American Southwest.  It  may involve physical processes, called mechanical weathering, or chemical activity, called chemical weathering.  Some geologists  also include the actions of living things, or organic weathering. These organic weathering forces can be classified  as mechanical or chemical or a combination of both. Mechanical Weathering Mechanical weathering involves five major  processes that physically  break rocks down into sediment or particles: abrasion, crystallization of ice, thermal fracture, hydration shattering, and exfoliation. Abrasion occurs from grinding against other rock particles. Crystallization of ice can result in force sufficient enough to fracture rock. Thermal fracture may occur due to significant temperature changes. Hydration the effect of water predominantly affects clay minerals. Exfoliation occurs when rock is unearthed after its formation.   Mechanical weathering does not just affect the earth. It can also affect some brick and stone buildings over time.   Chemical Weathering Chemical weathering involves the  decomposition or decay of rock. This type of  weathering doesnt break rocks down but rather alters its chemical composition through carbonation, hydration, oxidation or hydrolysis. Chemical weathering changes the composition of the rock toward surface minerals and mostly affects minerals that were unstable in the first place.  For example, water can eventually dissolve limestone. Chemical weathering  can occur in sedimentary and metamorphic rocks and it  is an element of chemical erosion.   Organic Weathering Organic weathering is sometimes called bioweathering or biological weathering. It involves factors such as contact with animals- when they dig in the dirt- and plants when their growing roots contact rock. Plant acids can also  contribute to  the dissolution of rock.   Organic weathering isnt a process that stands alone. Its a combination of mechanical weathering factors and chemical weathering factors.   The Result of Weathering Weathering can range from a change in color all the way to a  complete breakdown of minerals into clay and other surface minerals. It  creates deposits of altered and loosened material  called residue  that is ready to undergo transportation,  moving across the earths surface when propelled by water, wind, ice or gravity  and thus becoming  eroded. Erosion means weathering plus transportation at the same time. Weathering is necessary for erosion, but a rock may weather without undergoing erosion.

Public Law Essay Example | Topics and Well Written Essays - 2000 words

Public Law - Essay Example Between the 19th and 21st centuries, various changes have taken place and have ended up reducing the powers and rights bestowed on the House of Commons for one reason or another. Their mandates and membership have in the past been disrupted, and rearranged to meet the changing needs of the government operations in the constitution, and for the benefit of the general society. So far, the trend in changes being campaigned for and implemented on the House of Lords seems to be very thorough, and with a driven motive, especially from the running government and House of commons, which could not only affect their powers, but injure the public affairs and general society, when the operations of the common house are left with minimal control. Roles of the House of Lords Legislative responsibilities: As a constituent body of the parliament, it plays a major role in the law making process. Actually, of all the roles the chamber is entitled to, law making that entails amending, revising, and eve n initiating legislatures remain a critical role, which the house spends most of its time in (Parliamentary Education Service, 2007). This is usually a shared responsibility with the House of Commons, allowing each house to bring in their opinion and contribute their ideologies in the development of the law. The end product of the proposed law after having been evaluated by both houses, stands a better chance of been effective once passed through for the crowns approval. This is because the potential problems and voids in the proposed law or bills would be exposed and catered for. Initially, the House of Lords exercised more powers in the legislature, but the passage of the Parliament Act of 1911limited its power, over the ordinary legislature (kkhsou.in, 2011). Like the House of Commons, it can also initiate bills, especially those concerned with the government operation and non money bills, though at a lower rate than the laws drafted from the other House. Similarly, it revises an d examines bills passed from the House of Commons, checking the proposals, making changes and improving bills through debates on amendments, which is not time limited, making them workable once approved. In its legislative function, the House of Lords power to veto a bill are not available, but they can reject it to cause delay, allow room for review by the Common House and government, or offer alternative amendments (The Great Britain Parliament et al, 2012). However, in the third time reject by the House of Lords, the Common House can push it ahead for the crowns approval, even without the consent of the House of Lords. Scrutinising government and its executives: It is a valuable role that helps keep the government executives and operations in the right track. Most of the government activities and decisions are challenged by the House of Lords, which probes into a wide range of policies and regulations. As an executive body, it has the powers to question ministers and elicit infor mation from the administration by submitting written questions, or asking them orally during the question time sessions in the House, raise issues of concern through debates about government activities and policies, and provide responses to the government statements (The Great Britain Parliament et al, s2012). The House has established committees that assist in scrutinising and monitoring the delegated powers to the executives and government. They