History of Terrorism - 3139 Words

THE CONTEXT OF TERRORISM Terrorism beams into our homes through television screens, it assaults us in newspapers and magazines, and it sometimes touches our lives in more direct manners. People do not seem to worry about the definition of terrorism at such times. They simply feel terror when they see the violence. Sometimes it seems as though the event itself defines terrorism. For example, when a plane is destroyed by a bomb, it is frequently called terrorism, but when military forces shoot down a civilian aircraft, it can be deemed an unfortunate mistake. The United States may launch missiles at a suspected terrorist base and claim it is defending national interests. Yet, it may condemn another country for doing the same thing in another†¦show more content†¦Modern terrorism originated from the French Revolution (1789–1795). It was used as a term to describe the actions of the French government. By 1848, the meaning of the term changed. It was employed to describe violent revolutionaries wh o revolted against governments. By the end of the 1800s and early 1900s, terrorism was used to describe the violent activities of a number of groups including: labor organizations, anarchists, nationalist groups revolting against foreign powers, and ultranationalist political organizations. After World War II (1939–1945), the meaning changed again. As people revolted from European domination of the world, nationalistic groups were deemed to be terrorist groups. From about 1964 to the early 1980s, the term terrorism was also applied to violent left-wing groups, as well as nationalists. In the mid-1980s, the meaning changed again. In the United States, some of the violent activity of the hate movement was defined as terrorism. Internationally, terrorism was viewed as subnational warfare. Terrorists were sponsored by rogue regimes. As the millennium changed, the definitions of terrorism also changed. Today terrorism also refers to large groups who are independent from a state, violent religious fanatics, and violent groups who terrorize for a particular cause such as the environment. It is important to realize that any definition is influenced by theShow MoreRelatedTerrorism : Terrorism And History1799 Words   |  8 PagesTerrorism evolution and history Terrorism narration may be as old as human evolution and political activities, where some superior entities invaded, terrorized and often captured and sold their opponents into slavery if their request were not met by the other person, group, or tribe (Mickolus, Simmons, 2014). Terrorism has no generally acceptable definition because of the evolving nature and wider spectrum and scope which make it difficult to classify or not to categorize as acts of terrorismRead MoreEssay on History of Terrorism1536 Words   |  7 PagesWe define terrorism as using force to influence or change a political decision. Given that there may be an array of situations the U.S. government and the American people are faced with on a daily basis, most would probably agree in saying that terrorism is the most imperative issue we are not only becoming victims to, but are interminably asked to deal with as well as finding a solution for. The history of terrorism can be traced back as far as the French revolution. Some of these acts of terrorismRead MoreThe History of Terrorism in America1861 Words   |  7 PagesIntroduction Terrorism in America tends to be a product of many issues, population as well as conflict that has co-existed within the nations borders. Uniquely United State has been known for its ability to contain multitudes in relative harmony. According to investigations, majority of terrorism in the history of America is motivated by an extreme distrust of the ideal American democracy that has given opportunity for every individual to claim loyalty to, in addition to benefiting from AmericanRead MoreTerrorism: A Defining Moment in Our Recent History1576 Words   |  6 Pages As an American living in the 21st century, terrorism has been a defining moment in our recent history. It has shaped the foreign policies of many nations, changed the way society has viewed violence and created debates about national security. Yet, it is only recently that terrorism has gone global. The history of terrorism is rooted in its use by revolutionaries and governments, its influence on domestic affairs and the various methods used to instill fear and control. But since the end ofRead MoreHistory Elective Terrorism : Is An Act Done By An Individual Or A Group?1976 Words   |  8 PagesHistory Elective Terrorism Assignment Q1. Terrorism is an act done by an individual or a group, using violence or the threat of violence to frighten people, in order to achieve a political, social or religious goal. The word â€Å"terrorism† comes from the French word terrorisme, meaning â€Å"to frighten.† Terrorism was originally referred specifically to state terrorism, which the French Government practised during the years 1793 – 1794 in the â€Å"reign of terror.† The roots and practices of terrorism can beRead MoreThe war on terrorism in Afghanistan has been the longest war in the history of the United States of1100 Words   |  5 PagesThe war on terrorism in Afghanistan has been the longest war in the history of the United States of America, the war that nobody wanted is finally coming to an end. Ever since the September 11th attack on the twin towers in the heart of New York, the United States has led a 13 year long war on terrorism in the war-torn country, Afghanistan. The ending of the war is a major turning point in the history of America and Afghanistan. The ending of the war will be the greatest test on the people of AfghanistanRead MoreThe Effects Of Terrorism On Terrorism And Terrorism944 Words   |  4 PagesEffects of Terrorism â€Å"The history of terrorism is a history of well-known and historically significant individuals, entities, and incidents associated, whether rightly or wrongly, with terrorism,† (History of Terrorism). The history of terrorism is a long bloody road. One of the bloodiest of acts of terrorism in the early years, was the reign of terror. In which, the Jacobin leader, Maximilien Robespierre, executed 40,000 people. Newspapers coined the word â€Å"Terrorism† as a way of describing RobespierreRead MoreTerrorism is not a derogatory moral classification; rather, it is a mode of warfare1600 Words   |  7 PagesTerrorism is not a derogatory moral classification; rather, it is a mode of warfare. Terrorism is a tactic, yet it is a term used derogatorily to describe a certain group of people because of events in the recent past. Because of a sweeping generalizations about those that commit act of terrorism, terrorism has been turned into a â€Å"dirty† word to describe people, instead of the act that the word actually defines. Why do people decide to use terrorism as a derogatory moral classification? What causesRead MoreUnderstanding The War On Terror1522 Words   |  7 Pagesharmed from the terrorism for a long time. It is impossible for victims who are effected by the terrorism to live safely. Cruel terrorist group even attack female and children. The incidence of terrorism is increasing in the world. It is big problem in the world because countries worry about their citizen from the terrorism. The United States and other countries stuck to continue the war on terror. The war on terrorism has fought for a long time. The terrorism has had long history. Since ancient countriesRead MoreTerrorism : Terrorism And Terrorism1126 Words   |  5 PagesTerrorism Have you ever had a fear for your family, your town, your country, or your world. How about the fear to have everything taken from you, destroyed, and not caring if it has hurt you or not? What about your fear and pain is, and can be someone else’s happiness? The fear of you being terrorized? That is terrorism. Someone else bringing fear and terrorizing you. That is a terrorist’s goal. Terrorism is common and is very difficult to stop. The government promises protection for the people

Strengths And Weakness Of Writing For Nurses - 799 Words

The purpose of this paper is to promote the enhancement of one’s writing skills through recognition of various strengths and weaknesses. This heightened awareness of one’s self will promote appropriate interventions that may be warranted in order to see changes in writing proficiency. Strengths and Weakness of Writing for Nurses As a nurse, one is more experienced in documenting objective assessments and evidenced based interventions (Diehl, 2007). Registered nurses are accomplished with shorthand writing style that one may have forgotten how to analytically write. An integral skill that this nurse has utilized since undergraduate years is the ability to draft ideas prior to initiating any written pieces. Creating a rough draft allows a person to liberally compose and put thoughts into perspective. A stronger thesis is formulated by evaluating the correlation of the claims with the main point, while eliminating any unnecessary redundancies. An additional strength this nurse possesses is the ability to include affirmative data to support all assertions. Evidence that is congruent with the premise provides sound reasoning for readers to comprehend. The audience might be more susceptible to accept the author’s view point if the evidence behind it is logical (Hacker Sommers, 2015, p. 100). In addition, countering standpoints have a place in one’s writing piece. By introducing a conflicting position, this adds credibility to the argument since it shows the audience that theShow MoreRelatedPersonal Statement For Nursing Leadership962 Words   |  4 Pagesissue then set goals to implement the plan. The purpose of this paper is to discuss my weaknesses and strengths to nursing, use of current leadership skills to advocate change in the workplace, and reflection on personal goal for leadership growth and development of implementation plan to reach goal. Weaknesses and Strengths to Nursing Within my nursing practice I have my own weaknesses and strengths to personal and professional accountability, career planning, personal journey disciplines, and reflectiveRead MoreMy Challenges and Strategies for Personal Success764 Words   |  4 PagesMy short term goal is to pursue masters in nursing. I see myself successfully completing the courses required, accomplish organizational skills, enhanced my ability to work well with other people and be a better nurse. My long term goal is to continue to be an active practicing nurse, using my learned graduate study skills and knowledge through teaching nursing students. Hopefully, in four to five years I will be an expert in the field of nursing. Challenges in meeting the goals Work is theRead MoreGraduate Study Challenges and Strategies and Strategies for Personal Success1009 Words   |  5 PagesAnother short term goal is to make writing a paper an easy task and turn in an excellent paper every time. Personal long term goals are to attain a Master’s degree in Education by the end of next year and maintain personal time without compromising relationships or school. A great balance between the two would be the ultimate desire. According to Carter, C., Bishop, J., and Kravits, S. L. (2011), one way to make long term goals real is to put them in writing. If you see your goals writtenRead MoreEssay about Nursing: A Profession of Art and Science1114 Words   |  5 Pagesadapted to rapidly changing technology, rising patient acuity, and weathered the challenge of nursing shortages with an unwavering commitment to professionalism. In this paper I will discuss my beliefs and values, my vision for the future, and my strengths and limitation in pursuing my career goals. I will also reflect upon the influences that contributed to choosing nursing as a profession. Choice of Nursing In truth, a wide range of career possibilities did not exist in Southern Indiana whereRead MoreThe Prevention Of Abuse Experience By People With A Learning Disability1377 Words   |  6 Pagescollected for the purpose of the research therefore it may not answer the research questions. This may introduce some errors to the result and may affect the validity and reliability if the result (Aveyard, 2010; Ritchie et al., 2013). The style of writing was concise, grammatically arrange and well organised. The abstract discussed what the study was about. The purpose of the study was about preventing and supporting people with learning from abuse. The methods used in the research were approved byRead MoreStrengths And Weaknesses Of Nursing1644 Words   |  7 PagesStrengths of Nursing Theories Florence Nightingale, Martha Rogers, Dorothea Orem, Joyce Travelbee, and Jean Watson have advanced the nursing profession in the areas of practice, research, and education. These nurses have contributed to the nursing profession in that they exemplified why nursing theory and evidence-based practice is important to nursing practice, research and education. Each theorist and their theories are unique in the art and science of the nursing profession. Nightingale,Read MoreGraduate Study Challenge Paper1128 Words   |  5 Pagesto be successful in graduate study, I have to come up with strategies to overcome the anticipated challenges. The three main obstacles I face that would affect my study are writing, time management, and stress. Reason Health care industry has been evolved immensely over the past 10 to 15 years. When I graduated as a nurse 18 years ago, regular diploma or bachelor’s degree was what required. Health care professionals could advance career with clinical experiences. It is so different in our fieldRead MorePersonal Plan to Succeed1077 Words   |  5 PagesIn this paper, I will review my reasons for continuing my education and obtaining my Master’s degree in Nursing and discuss my short- and long-term goals as well as what challenges I may face to achieve these goals. I will also analyze my strength and weakness in regard to personal communication and what strategies I can implement to improve my personal communication with students, faculty, and future employees. Education always has been a huge part of my life. During my undergraduate studiesRead MoreThe Is Not Escape Attention Is The Med Line913 Words   |  4 Pageswind up arm for a Jack in the box. As he moved from one seat to the next one closer to the window his expressions and mutterings grew angrier. Tighter and tighter he was wound, just waiting to pop. Once he finally reached the window, he berated the nurse for her slowness and incompetence. The interaction was not therapeutic and no one’s self-esteem was enhanced in that moment. His escalation was visible for anyone who chose to look but it seemed as though no one noticed or saw it as a potential issueRead MoreResearch Critique Part 2 Quantitative Study845 Words   |  4 Pagesexamination for its strength and weakness. Analyzing a research gives the nurse a chance to know the credibility of the study, its findings to see the evidence base for practice or utilization or application of the findings into the care practice. This paper is about analysis of a research conducted in relation to wound care in primary health care. This research took place in Stockholm, Sweden. The study shows a descriptive quantitative approach in investigating district nurse wound care management

Siddhartha Overcoming Misfortunes Of The Past Essay Example For Students

Siddhartha: Overcoming Misfortunes Of The Past Essay Siddhartha: Overcoming Misfortunes Of The Past Essay On page 132 we read Everything that was not suffered to the end and finally concluded, recurred, and the same sorrows were undergone. What does this mean in regards to Siddhartha and any other of the characters in Hesses story? Do you agree with this statement? Explain. This quote is taken from the context of when Siddhartha is crossing the river and he sees his reflection and it looks like his father. This quote refers to a repeating of events. It is illustrated by Brahmin being separated from Siddhartha and Siddhartha being separated from his own son. This parallels the quote in three ways. Taken literally it identifies the father-like-son aspect of the situation. It can be taken as a metaphor for the endlessness of time as well. Taken out of context, this quote identifies that anything that is not followed or completely worked through will continue to exist and it will repeat itself. Siddhartha left his father, Brahmin, at a young age to join the ascetics. Siddhartha is now considering the pain his father must have gone through not seeing his son again. Siddharthas son, too, was separated from his father. Without dealing with this situation, the distance between father and son would never be reconciled. Thus the situation Siddhartha had with Brahmin would be repeated. The quote can also be interpreted as a metaphor for time. Obvious recurrences can be noted in time, suggesting that time repeats itself. Instead of a river, another symbol can be used for time, perhaps a pool. According to this quote, things repeat themselves in time. In a pool objects float around until they finally make their way to the outlet. Events swirling around in time without reconciliation are trapped until they are dealt with. The entire pool makes up all that time is. All the experiences and thoughts of past, present, and future that have not been dismissed all contribute to the whole of time. If the quote stood alone, without the context of Siddharthas reflections on his father and his son, it would state that anything that isnt finished through completion would forever hang in the cloud of time. Every thing that has not suffered to the end If something is not carried on to completion, it will repeat itself until the initiative is taken to finish it. .. .recurred, and the same sorrows were undergone. I can identify with this quote because at time I am prone to over committal. I will devote myself to too many things and I cannot physically complete them all. Thus there is always a shadow of stress and incompletion hanging over my head. This quote is especially effective because it deals with the sorrows that are to be endured until completion is pushed through. In summary, I believe that the quote is a motivating factor for Siddhartha to overcome the incomplete misfortunes of his past. When the undealt with problems of his past are dealt with, he can concentrate on living in the now and not being controlled by his past. Siddhartha realized that he must move forward in time, recognizing his past only as contributing factors to what he is. Siddharthas being encompasses more than just his experiences but also how he is prepared to deal with future situations. .

Kingship Essay Example

Kingship Essay To be a good king, God must pick you. In Elizabethan times, everyone believed that to be a king, you had to be blessed by the Right of Kings which comes from God. The Elizabethans followed many orders, this being one of them. The murder of a king is far worse than any other kind of crime as you destroy Gods order ad also the structure of society. Confusion now hath made his master piece. Most sacrilegious murder hath broken ope The Lords anointed temple. We will write a custom essay sample on Kingship specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Kingship specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Kingship specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The kings were measured on how great they were, this makes it possible for us to compare Duncan, Macbeth and Malcolm. This is the test, which Malcolm provides in Act 4 Scene 3. This play was written for King James 1 in memory of King Edward. King Edward has powers unlimited and could cure these qualities were supposed to be inherited by the next kings to come. I believe that Malcolm had these skills (as portrayed in Act 4 Scene 3). He also was witty and sharp to think of a test for Macduff. Duncan was a righteous king he was picked by God, and whoever he picked next would be righteous too. This was Malcolm, not Macbeth. The public would have agreed with Malcolm taking the throne and not Macbeth as God had picked Duncan, and then he picked Malcolm. Another good point about Duncan and then Malcolm to become king was that everyone like them as they were worthy of becoming kings. Malcolm was worthy, until after Duncans death, he fled. This turned the public against him, but it was Macbeths fault. In that way, Duncan and Malcolm were very much alike; but they were also different from one another in other ways. Duncan was a bad decision maker, as at the start of the play, we realise that Duncan has been tricked and deceived by the Thane of Cawdor, No more that Thane of Cawdor shall deceive Our bosom interest. Go pronounce his present death, And with former title greet Macbeth. This shows that Duncan was a bit gullible, and also too loyal and trusting. He made a bad decision in making Macbeth Thane of Cawdor, as the power went to his head and he became greedy and selfish. This is the main way that Malcolm and his father were different. Malcolm was much wiser than his father and used tests; like in Act 4 Scene 3 with Macduff to test peoples loyalty and to see if they were genuine or not. This worked greatly in his and his countrys favour. King Edward is mentioned in the play in Act 4 Scene 3, but we dont actually get to see him. He represents all the good things that the king is supposed to have e.g. his powers to cure, Justice, verity, temprance, stableness etc. These are the qualities that Malcolm had they symbolised that he was gong to make a great and glorious king one day, just like Edward who sets a wonderful example for Malcolm. In comparison to Macbeth, we clearly see that Malcolm is meant to be a king, and not Macbeth. Macbeth created the worse crime possible he killed the king. This shows that he has committed crimes against God and the society in his day. As God picks the future kings (as he did with Duncan and Malcolm through Duncan), as a king, you must give thanks to God, but Macbeth didnt. Malcolm would make a good king, as he possessed the qualities of thankfulness and graciousness that every king needed. Malcolm would make a fantastic king, as he had the right to the throne, given by God, and he worshipped God, for that reason. He also was a pure man and had never told a lie, (Act 4 Scene 3), The taints and blames I laid upon myself, For strangers to my nature. I am yet Unknown to woman, never was forsworn. He also has many good qualities that a normal man would not have; But I have none. The king becoming graces, As justice, verity, temprance, stableness, Bounty, perseverance, mercy, lowliness, Devotion, patience, courage, fortitude, As these are the king becoming graces, every king must possess them. Duncan possessed them and now Malcolm possesses them. All these qualities show that Malcolm has the great potential to be king and is on the peoples side being picked by God. He was like his father, who was a brilliant king and who everyone adored, only better. Therefore, in conclusion, according to all the evidence that I have presented, I think that Malcolm would make a great monarch. He has all the skills and necessary qualities to be a good ruler. Comparing him to the two past kings. He is better than both of them and would lead Scotland to victory after what Macbeth had done to it.

Static Electricity Essay

Static Electricity Essay Static Electricity Essay ITT-Tech | Static Electricity | [Type the document subtitle] | Jacque Lazarus | | 7/4/2012 | | Static Electricity Static electricity is the imbalance of positive and negative charge. It’s referred to as the build-up of electric charge on the surface of objects. Those objects keep a static charge until they find a way to be released or until neutralized by a discharge. Static electricity is either current or dynamic electricity, which can be delivered through wires as a power source. It is caused by a process called triboelectrification which is explained through and atomic structure. All material objects are composed of atoms. Atoms have center’ the nucleus contains positively charged protons and neutral neutrons, have no electrical charge. Around the atoms are negative charged electrons. Protons and neutrons do not change, but electrons can move from one atom to another. Electrons are exchanged when two objects touch causing one object to become electrically positive and the other negative. The most common cause of static electricity is the contact and immediate separation of the two materials that is friction, winding, and unwinding. Other causes of static electricity are rapid temperature drop, cutting operations (saw or paper cutting machines), irradiation with high energy (ultraviolet radiation, x-rays, strong electric field). We all have seen and/or experienced examples of static electricity in our everyday lives, such as when we get our clothes out of the dryer, get out of a vehicle, or even a doorknob. Static electricity is not good for computer components because the discharge current generates heat. That heat lead to destruction of joints contacts and break microchips. High voltage also destroys thin oxide film or the field-effect transistors and other elements that are coated. If the components are not completely out of order it’s said to be more dangerous because at some point there can be a short circuit. Computer components are vulnerable to static electricity when exposed to change a hard drive or add memory chips. Our bodies carry a build-up of

How to Estimate Your Workload to Plan Ahead With Brian Honigman

How to Estimate Your Workload to Plan Ahead With Brian Honigman You have already created a lot of content on your website. And now you’re wondering if publishing even more content will help you reach your goals even faster. The answer to that is an unequivocal yes! Publishing more high-quality content will help you boost your views, clicks and conversions. If you’re having trouble getting your workflow to the point that it allows you to publish frequently, you won’t want to miss today’s show. We’re talking to Brian Honigman, the CEO of Honigman Media. Brian has his own brand, and he publishes content on Forbes, Entrepreneur, and other publications. He’s got a great system when it comes to proactively planning his workload and publishing at the right frequency, and he’s going to share it with us today. Information about Honigman Media and what Brian does there. How Brian plans an average week’s worth of projects, which might include writing five blog posts in addition to coaching, consulting, and speaking. How Brian figures out how much time each task will take and how he budgets that time. He also talks about how understanding his own time budgeting helps him stay on course and fulfill his promises. What to do if you get off-track when it comes to meeting deadlines or other client obligations. How saying no can help with prioritizing, as well as how Brian decides when to say no. The importance of publishing content consistently on your own channels in addition to your client channels. Brian’s best advice for a marketer who is looking to boost their productivity. Links: Brian Honigman Honigman Media Google KeepIf you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Or subscribe to receive new podcasts via email. //

Broodstock Managment and larval rearing Essay Example | Topics and Well Written Essays - 1750 words

Broodstock Managment and larval rearing - Essay Example In this system, water exists through the centre of the tank by gravity and is then through bag filters of sizes 300 um for filtration before going through a sump that maintains the levels of water. After this, system water is then pressurized by 2-hp pump through a glass media filter that is capable of trapping and retaining particles of up to 5um, and then passed through a UV filter followed by a 8-hp heat pump temperature control before going back to the maturation tank (Benetti et al, 2010). Approximately 25% of the pressurized, flowing water is passed through a side loop made up of a trickle biofilter and a foam fractionators before going back to the maturation tanks (Benetti et al, 2010). Biological control for ecto-parasites that may affect the broodstock during maturation in the maturation tanks is very important. Neon Gobies (Gobiosoma oceanops) is often stocked together with broodstock fish as a cleaner fish. Research has shown that Neon gobies has been successfully used to prevent ecto-parasites in maturation tanks with mutton snapper, and greater amberjack, thus its interaction with cobia adults may be helpful in maintaining broodstock cobia (Benetti et al, 2010). Diet used for feeding broodstock is made up of artificial formulated feeds as well as squid, sardines and no lesser degree shrimp. This should consist of about 3-5% of biomass daily. Mineral and vitamin supplements are also given to the broodstock daily especially when frozen feed is used mainly to compliment any possible nutritional deficiency that may arise from frozen feed (Benetti et al, 2010). To obtain spawns, the environmental conditions upon which broodstock is kept is manipulated especially the water temperature. As stated by Aquaculture Research (2008), all spawns occurred naturally at a temperature of 24-300C during the natural reproduction season extending from April to march yearly. Trials have indicated that females can

SMAILL GROUP Essay Example | Topics and Well Written Essays - 500 words - 1

SMAILL GROUP - Essay Example I knew all of the male group colleagues from prior interaction, and they were all capable of getting work done under some close supervision. The first person, from interaction in and out of class, I presumed him to be organized, hardworking, and brilliant could perform quality work. The second male colleague made the impression of someone who moves with the crowd, in that I knew if I could get the cooperation of the other members, he would also be inclined to contribute. While, among the female colleagues, two of them were already my friends and seeing them on my group was a relief. From our interaction, the level of commitment they each put in their personal work and class work assured me of support in any task we were to be assigned. However, the third female colleague, I had never interacted with, but from observing her and the way she handled herself, made me think she would pose a challenge in submitting any task assigned her to research. Group assignments meant that we were to have meetings for discussions, individual research on topics, compilation by members, revisions and presentations for the class on the findings. This implies that we had to spend quality time in the library doing research and discussing. In the course of our study, our group became among the highly rated in the class in performing and coordination tasks. This was because there was cohesion and mutual understanding of the group objectives among members in doing group tasks, thus, we were able to achieve high marks due to the quality of the work we presented in class, and majority of our lecturers acknowledged the quality of work we completed. Socially, we created a bond that I never thought we could achieve when the group was first created, this level of interaction made our group to be respected and relied on by our classmates on tasks. Over the course of the academic year,

The adventure of the speckled band Essay Example for Free

The adventure of the speckled band Essay These stories, whilst written in the 19 century, still seem very relevant today. In this age where terrorism is a constant threat, it is easy to believe that we are the first generation to experience these fears. However, these stories give us an excellent reminder that we are not the first, and that these threats have been with us for many years; they have also been well documented and explored. Before reading these stories, I believed that these stories would be very remote, as the 19th century setting would be too early for me to easily relate too. However, as I read the stories, I started to realise that they were very relevant indeed. It was very easy to relate the poison of the swamp adder in Conan Doyles, Adventure of the speckled band, to ricin, which we are so aware of today due to the finding of the poison in London. Both poisons would also not normally show up on an autopsy, but a few milligrams of it could still kill many men. I also spotted very quickly the similarities in HG Wells, The stolen Bacillus, to the possibility of Biological attacks on many cities, such as the possibility of attacks on major cities with airborne spores, like anthrax. Whilst, in the story, it turns out that the visitor, as he is referred to, has not taken the deadly cholera bacillus, I found the vivid description of how the disease would, go hither and thithertake the husband from the wife, the child from its mother, absolutely terrifying, simply because of the sheer detail in which it is described. The personification which is used to help describe the pestilence also helps make the disease more terrifying, as if it is made to seem like a person is doing these terrible deeds, it can do so calculatingly and even more evilly. This personification is very well illustrated in the way that the bacteriologist constantly refers to the cholera as, he, in his rhetoric. We are also told how, he would creep through the streets, picking out and punishing a house. These very human characteristics show that the bacterium should be feared, as a person rather than a micro-organism. An issue which I feel is related to that of terrorism, and which is mentioned in Wells novel is that of immigration. There is a growing concern about letting people into our country, partly due to the fear of terrorism. This can, unfortunately, greatly promote racism against people of an Arabic origin. Whilst the immigrant becoming a criminal in this story is not of Arabic origin, he is clearly not a native to the British isles:  Certainly the man was not a Teutonic type, nor a common Latin one. This not only shows the problem of immigrants turning to crime, but also that of discrimination against them. Whilst it could be argued that no discrimination occurred, as the Bacteriologist let him into his lab, I feel that as it is only after, musing on the ethnology of his visitor, that he started to panic, as he did not trust foreigners. This illustrates that immigration and discrimination against immigrants was as much a problem in the 19th century as it is today. Another issue that is very relevant to the 21st century is that of womens rights. Whilst the spice girls, and other girl power related groups were formed in the 20th century, many girls raised listening to the spice girls will soon be adults with a significant say in our society, such as the right to vote. We have also seen many court cases in the past few years relating to sexism and unfair dismissal cases. However, I believe that these issues are brushed upon even this early in these stories, which, considering the time they were written in, is somewhat impressive. For example, the womens suffrage movements only appeared in the early 1900s, so these books evidently show that both authors were somewhat ahead of their time. The issue of sexism is clearly raised in Wells novel when the bacteriologist is running down the street and his wife is chasing him in a dog-cart. The off-duty dog-cart drivers see this and are evidently very aware that she is female, as they say that, Shes a following him. Usually the other way round. This shows that the woman could never be seen as a person, at least not by the common taxi drivers, who are shown to be common by their dialect; she was simply something to be chased. I think that the fact that Minnie is also following the bacteriologist simply to give him his hat is significant, as it shows that she is solely concerned about her husband, and therefore her image. This seems to show that she has nothing important to do and has no job. Women are therefore presented as somewhat inferior, at least to the 21st century reader, as this may have been the norm in the 19th century. This sexism is also shown in, The adventures of the speckled band, as women are simply expected to marry as a matter of course, and have to ask their fathers for permission to do so. This shows that women were seen to be reliant on men in order to survive. I also believe that it is relevant that Helen has no job in this story; she simply survives using money from her stepfather and mother. She also clearly has nothing else to do but look pretty and marry. This sexism is clearly something that the 21st century reader can identify with, and can also help the reader not becoming alienated from the 19th century setting.  Domestic violence is another thing which is still as relevant today as it was over 100 years ago. Domestic violence is shown in Conan Doyles story when Helen is beaten by her stepfather. As Holmes says in the story, she has been cruelly used, when he notices a hand mark on her wrist. As domestic violence is, clearly, an issue which still effects us today, I believe that this is certainly an issue relevant to the 21st century.

Network setup solutions :: essays research papers

WoodCarvings Inc. Solution 1: To use charter pipeline Desktop: IBM ThinkCentre A50 8148 Main Features †¢   Ã‚  Ã‚  Ã‚  Ã‚  2.4GHz Intel Celeron †¢   Ã‚  Ã‚  Ã‚  Ã‚  256MB RAM †¢   Ã‚  Ã‚  Ã‚  Ã‚  40GB HDD †¢   Ã‚  Ã‚  Ã‚  Ã‚  CD-ROM †¢   Ã‚  Ã‚  Ã‚  Ã‚  10/100/1000 Ethernet †¢   Ã‚  Ã‚  Ã‚  Ã‚  Windows XP Pro Price: $500.00 per desktop (125 users) Printer: IBM InfoPrint 1332n - printer - B/W – laser Main Features †¢   Ã‚  Ã‚  Ã‚  Ã‚  B/W †¢   Ã‚  Ã‚  Ã‚  Ã‚  laser †¢   Ã‚  Ã‚  Ã‚  Ã‚  Legal (8.5 in x 14 in) †¢   Ã‚  Ã‚  Ã‚  Ã‚  A4 (8.25 in x 11.7 in) †¢   Ã‚  Ã‚  Ã‚  Ã‚  1200 dpi x 1200 dpi †¢   Ã‚  Ã‚  Ã‚  Ã‚  up to 35 ppm †¢   Ã‚  Ã‚  Ã‚  Ã‚  capacity: 350 sheets †¢   Ã‚  Ã‚  Ã‚  Ã‚  USB †¢   Ã‚  Ã‚  Ã‚  Ã‚  10/100Base-TX Price: $1,100.00 per printer (5 printers, 20 users per printer)) 24 ports Main Features †¢   Ã‚  Ã‚  Ã‚  Ã‚  24-port 10/100/1000BASE-T (RJ-45) Gigabit Ethernet Web Smart managed rackmountable switch with 2 Combo SFP Expansion Slots Price: $467.00 per switch (5 switches 20 users per switch) Licensing: Select License 6.0 highlights: Microsoft Select License 6.0 provides volume licenses for medium- and large-sized businesses. With a minimum forecast of 1500 points over three years, you will receive a volume price level for each pool of products selected (Applications, Systems and Servers) based on this forecast. Each product pool within the Select License program has a point value assigned which enables customers to determine the price level for each product pool. The Symantec Elite Program is a contractual plan that allows companies to leverage your purchasing power with a consistent price band over the term of the contract. Depending on their needs, customers can choose the Commit option to immediately maximize your two year volume discounts via an up-front purchasing commitment. Or they can choose the Forecast two year purchasing model to minimize initial outlays for their licensing requirements. Total Price: Desktops: $500.00*125= $62,500.00 Printers: $1,100.00*5= $ 5,500.00 Switches $467.00*5= $2,335.00 (Also the price of charter pipeline, and your licensing) Total Price: $70.335.00 Solution 2: To use DSL We are going to use the same desktops, printers, and switches so the price will not change from solution 1, which was $70,335.00. Only difference is we are using DSL as our current ISP. Solution 3: Wireless We are going to use the same desktop as in solution 1 and 2 which was the IBM Think Centre A50 8148 which cost $500.00 per desktop (125 users) The same printer is being used also, the IBM Info Print 1332n Printer-B/W-laser which cost $1,100.

Sunsilk in Bangladesh

Marketing Plan Of SUNSILK SUNSILK Prepared for: Asif Mahfuz Adjunct Faculty of School Of Business University Of Liberal Arts Bangladesh Username: Sabrin Trisha Password: ZX7Yoxd05bpP Prepared By: Student’s Name| Student’s Id| Sabrina Haque| 102011026| Course Name : Principles of Marketing Course Code : BUS 206 Section : 04 Submission Date : 30 May, 2012 Spring 2012 Letter of Transmittal 5 May, 2012 Mr. Asif Mahfuz Adjunct Faculty of School Of Business University Of Liberal Arts BangladeshHouse # 56, Road # 4/A (Satmosjid Road) Dhanmondi R/A, Dhaka-1205 Bangladesh. Dear Sir; Subject: Submission of the Final Report on â€Å"Sunsilk(hair care consumer product†. We are very glad to submit the report on â€Å"Sunsilk† that you have assigned. This is our report where we have tried to find out the key factors that you assigned upon us. This report extends our knowledge and will help us in the future. Thank you very much for giving us such kind of opportunity to e nrich our knowledge and skills under your observation.We would like to thank you for your valuable guidance in every problem we had and the precious time that you gave us. We will be available for any further clarifications required. Sincerely, Student’s Name| Student’s Id| Signature| Sabrina Haque| 102011026| | Farhana Rahman| 102011009| | Farhan Tanvir| 102011014| | Sharmin Sultana| 102011008| | Table of contents Sl. No| Title| Page No| | Executive Summary| | 1| Background of Sunsilk a) History b) Milestone| 78| 2| Company Analysis of Sunsilk| 10| 3| Mission of Sunsilk| 11| | Vision of Sunsilk| 11| 5| Goal of Sunsilk| 11| 6| Segmentation | 11| 7| 4p’s of Sunsilk a) Product b) Price c) Promotion i. Media plan for Sunsilk ii. Creating an advertise for Sunsilk d) Place | 121415161720| 8| Market Scenario of Sunsilk a) Target Market b) Market Share c) Mind Share d) Heart Share| 21212222| 9| Competitive Strategies of Sunsilk a) Defining a Strategic Objective b) Expa nding the Total Market— i. New Customer ii. More Usage iii. Regular Customer c) Choosing General Strategy— i.Flank Attack ii. Frontal Attack iii. Bypass Attack| 232324| 10| Competitive Rivalry Positions of Sunsilk a) Availability of Many/Equally Balance Comp Competitors b) Industrial Growth Declines— i. Industrial Stage ii. Growth Stage Maturity iii. Stage Decline Stage c) BCG Marketing of Sunsilk d) High Fixed Cost & Storage Cost of Sunsilk e) Low Switching Cost of Sunsilk| 2525262727| 11| Threat of Substitution Product of Sunsilk a) Buyer’s Low Switching Cost b) Substitute Product’s Price is Lower c)Substitution Product’s Quality &Performance is Greater/Equal to Existence Product| 282828| 12| THE POWER OF BUYERS a) Buyers are Larger and Few in Number b) Buyers purchase a large portion of Industry’s total output c) Buyers switching costs low d) Buyers can pose threat to integrate backward into the Seller’s Industry| 29303030| 13| THE POWER OF SUPPLIERS a) Suppliers are large and few in number b) Suitable Substitution Products Are Not Available c) Individual Buyers Are Not Large Customers of Suppliers d) Suppliers Goods Are Critical to Buyer’s Success e) Supplier’s Products Create High Switching Cost f) Suppliers Can Pose Threat to Forward Integration to Buyer’s Industry| 313132323232| 14| SWOT Analysis a) Strength, b) Weakness, c) Opportunities, d) Threats. | 33333333| 15| Recommendations| 35| 16| Conclusion| 36| 17| Annexure| 37| EXECUTIVE SUMMARY Sunsilk Shampoo’s are under the flag of Unilever is a very famous international product. Sunsilk was launched in the UK in 1954 & by 1959 it was available in 18 different countries worldwide. Sunsilk is the largest beauty shampoo brand in the Bangladesh. Currently, Sunsilk products are available in over 50 countries throughout Asia, Middle East, North Africa and Latin America, where is known as Sedal.This executive summery describes the history, company analysis, mission, vision, 4p’s of Sunsilk shampoo such as- variety in consumer products, price, distribution objectives, Competitive Strategies of Sunsilk, Competitive rivalry position of Sunsilk, B. C. G Marketing of Sunsilk, Threat of substitute’s products. Mind share, Market share and Heart share are also included here, which helps to understand about consumer perception about the Sunsilk product. What competitive strategies Sunsilk follows is also included in this report. The Power of Buyer & Power of Supplies to Sunsilk is not a threat to Sunsilk shampoo. Marketing programs and promotional activities are clearly and briefly covered in this report. Finally, in the end recommendations are given that what strategy should Sunsilk follow to meet the strategies and market share of their competitors. 1. Background of SunsilkSunsilk Shampoo’s are under the flag of Unilever is a very famous international product. Sunsilk is the largest beauty shampoo brand in the Bangladesh. Positioned as the ‘Hair Expert' by 1959, it was available in eighteen different countries worldwide. Currently, Sunsilk products are available in over 50 countries throughout Asia, The Middle East, North Africa and Latin America, where is known as Sedal. 1. a) History Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18 different countries worldwide. At the time, Sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant washing less natural oils from the hair. In 1956, Sunsilk cream shampoo for dry hair was launched. * In 1958, a new transparent polythene tube for the liquid shampoo was introduced as an alternative large size pack to the bottle. Sunsilk was also available in such tubes. * In 1959, it was available in eighteen countries worldwide. * In 1960, Sunsilk Tonic shampoo was launched, containing skin healing ingredient * Allenton – designed to help keep the sc alp free from infection. * In 1961, Sunsilk Liquid shampoo was re-launched to Sunsilk Beauty, because ‘Liquid’ in the name, originally used to distinguish the product from powdered shampoos had become meaningless as the majority of shampoos were now in liquid form. In 1962, Sunsilk was marketed as a range of shampoos for different hair types. Sunsilk significantly improved product formula and launched new variants in 1966: the first major shampoo to contain oliv oil, which acted as conditioner to make hair soft and manageable; shampoo for dull hair, which restored hair’s natural shine; lemon shampoo for greasy hair with deep cleansing ingredients. * Sunsilk hair spray was first launched in 1964 to enter an expanding hair-spray market, but in 1966 a new product formula was developed which gave hold, even in damp weather whilst still caring for hair. The hair spray contained a French perfume and could easily be removed by brushing or shampooing it out. In 1969, all Sunsilk shampoo was re-packaged in new PVC bottles, which were larger than traditional glass bottles for the same price. * Sunsilk conditioner was launched in 1971 with three variants for dry, normal and greasy hair. In 1973, Sunsilk launched an aerosol dispensed setting lotion. An economy size shampoo bottle was introduced for Sunsilk in 1974. * In 1975, Sunsilk became the biggest name in hair care with 1,000,000 packs being sold every week. * In 1980, the whole Sunsilk range was re-launched, with improved formulations and packaging design to bring the brand into the 1980s. * In 1985, Sunsilk styling mousse was launched and 2 years later a conditioning mousse followed. In 1989, Sunsilk introduced with three variants related to hair type endorsement of a hair stylist was the first step in building the image of brand as health care expert. * In 2000, to strengthen the brand UPL decided to prelaunch Sunsilk premium range consisting of four variants in January. * In 2001, Sunsilk move d into the hair colourant market for Asian-type dark hair, offering a range of seven permanent colors from natural black to copper with purple, red and gold tints. * In 2003, Sunsilk launched a new range of shampoos and conditioners, which were developed to meet women’s hair needs and reflect the way women, think about their hair.The fake institute (a trademark by Sedal) â€Å"Elida Hair Institute† developed the products in response to market research. Each product contained a unique formulation of ingredients, combining the best from natural and scientific worlds to help combat common hair problems. 1. b) Milestone Sunsilk starts working as consumer product from 1954 in Uk and now it is an international product. In these days Sunsilk did some special achievements which smoothed its way. Such as – Years| Activities | 1954| Sunsilk first launched in the UK. | 1955| First advertisement of Sunsilk appeared on TV. | 1959| Available in 18 countries worldwide. | 1964| Launch of Sunsilk hair spray. | 1968| Sunsilk shampoo re-packaged in PVC bottles. | 1971| Launch of Sunsilk conditioner. | 975| Sunsilk became the biggest name in hair care. | 1989| Introduced 3 variants related to hair type endorsement| 2000| Prelaunch Sunsilk premium range consisting of four variants| 2003| Sunsilk glossy magazine launched in Argentina| 2008| Social networking site Gang of Girls was introduced in India. | 2. Company Analysis of Sunsilk Name | Sunsilk Shampoo| Logo| | Category | Consumer Product | First Launched In| 1954| First Launched At| United Kingdom| Produced By| Unilever Group| Main Theme Of This Product | It knows you, and hence knows exactly what your hair needs| Total Hair Expert | 7| Available In | 50 countries throughout Asia. | Sector | FMCG|USP | Popular hair care brand having product for all types of hair| Tagline/ Slogan | For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk| Segment | Personal Hair Care Shampoo availab le in multiple variants| Target Group| Girls in the age group from 16 to 40| Positioning | The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability| 3. Mission Of Sunsilk Sunsilk’s mission is to add vitality to life. We meet everyday needs for personal care with brands that help people feel good, look good and get more out of life. 4. Vision Of Sunsilk To earn the love and respect of India, by making a real difference to every consumer is the xision of Sunsilk 5. Goal Of SunsilkSunsilk was launched in the UK in 1954. It was available in eighteen different countries worldwide. Currently, Sunsilk products are available in over 50 countries throughout Asia, The Middle East, North Africa and Latin America. Sunsilk’s goal is to be the number one shampoo of the whole consumer product market as soon as possible. 6. Segmentation | Child| Female| Male| High Price| Johnson| Fiama D WillsDo ve, Loreal | Revlon,Loreal| Low Price| Meril| Clear,Head & Shoulder| Sunsilk,Clinic Plus| 7. 4p’s of Sunsilk 7. a) Product Currently, the range consists of: * Yellow Sunsilk with Bio Proteins from Vegetable Extracts: Normal hair needs wholesome nourishment.New Sunsilk with Bio Protein extracted from Vegetable milk has nutrients that deeply penetrate each hair strand, to nourish it leaving hair strong and beautiful. * Black Sunsilk with Melanin from Plant Extracts: Dull hair needs a rich black shine. New Sunsilk with Melanin extracted from plants serves this purpose very effectively. It helps in the growth and retention of the black color of hair, giving it a rich black shine. * Green Sunsilk with Fruitamins Vitamins from fruit Extracts: Thin and limp hair needs extra body and volume. New sunsilk with Fruitamins has natural extracts from fruit that contains Vitamins. These vitamins help in giving extra body, shine and amazing manageability to the thinning and lifeless hair. Pi nk Sunsilk with yoghurt proteins : Dry hair needs wholesome conditioning, extra shine and style. New Sunsilk with yoghurt proteins makes the dry hair full of life. Its especial ingredients moisturize each hair right to its tips leaving it shiny and beautiful. * Orange Sunsilk with active nutrients from Citrus Extracts: The advanced formula of orange Sunsilk is the result of the latest research. This shampoo is especially designed for oily hair type that looks flat and greasy due to the excess of moisture. New sunsilk with active ingredients from citrus extracts cleans the excess oil off hair while its nutrients deeply penetrate each hair strand to nourish it.Buying Rate of Consumers of Sunsilk Shampoo 7. b) Price UNILEVER claims to practice value-based pricing in which the customers’ perception of the product’s price provides a starting point for developing the marketing mix of the product. The research department determines this price usually by using focus groups. Th e price of Sunsilk shampoo sachets shows how the price also reflects a concern to make the purchase more convenient, since the rupee is denoted in this value. A present market price example of Sunsilk and Dove shampoo can easily show this – Sunsilk| Cost| **| Dove| Cost| 200ml| 140/=| **| 200ml| 170/=| 700ml| 500/=| **| 700ml| 600/=|Mini pack| 2/=| **| Mini pack| 3/=| So as per the market segmentation of shampoo in Bangladesh, Sunsilk (Unilever) provides same quantity of shampoo like other brands but comparatively in low price 7. c) Promotion There a number of ways to advertise both local and global brands in the market. Some of the very common means through which advertisement is done include: * Electronic Media: Electronic Media has been the major factor in determining the global success of Sunsilk. In today’s world where an average middle class individual has access to 30 to 40 channels through the cable minimum, has the ability to view different types of advertisem ent just flipping the channels.Thus the consumer of today is so well posted on the fact that whenever a new product is launched, is it in the United Kingdom or in the United States, a consumer living in Asia would be well aware of the features of the products and he would know who the company is targeting. * Print Media: Print Media advertisement is one of the common ways of advertising. The print media including the magazines, newspapers and brochures are relied upon a lot. In print media, the importance of placing the advertisement plays an imperative part in increasing the sales of the product. * Billboards: Billboards have become one of the most influencing ways to advertise in our world. Everyone can see a whole advertisement like you watch on your own televisions or the type of moving and animated type of advertisements that you can see on the billboards happen to be very much in fashion.Sunsilk also has nearly all of its products on the billboards when either it’s laun ching a new ad, coming up with price promotions or re launching any product. These ads seem to be appearing all the time, which is really good for the company, as they are easily attracting the customers in every possible manner. * Giving out free Samples: When the new Sunsilk Black was introduced, what the company did was, to create awareness amongst the youth they went to schools and colleges and distributed free samples of the products and gave out little brochures which told the qualities that the product had and the proper method of getting a black and shiny hair look. 7. c. i) Media plan of Sunsilk January| February| March| April| May| June| July| August, September, October| November| December| Electronic Media| * | * | * | * | * | * | * | * | * | * | Print Media (weekly once)| * | * | * | * | * | * | * | | * | * | Billboards| | * | * | | | * | * | | * | * | Giving out free Samples| * | | | | * | | | * | | | Concert| | * | | * | | | | | | * | 7. c. ii) Creating an advertise fo r Sunsilk To create an advertisement is to make people (consumer) informed about a new product. Sometime products which are in market also use advertising to make selling rate high. Creating advertise for Sunsilk has to go through some certain steps to make a fruitful consequence. Such as – Select Objective (depends on product’s life cycle) Initiative or Persuasive or ReminderBudget Slogan Message Emotional / Funny /Rational Appeal / Romance / Entertainment / Fear / Humor Strategy Evaluate Media Reach, Frequency & Impact Alternatives Choosing Among Media Choosing Specific Media Select Specific Time * Step 1 : Select Objective In Selecting Objective steps Sunsilk stay in the ‘Maturity Stage’ of Product Life Cycle which required specific advertising objective ‘Low Persuasive’ Sunsilk Sales & Profit) (Initiative) (High (Low Persuasive) Persuasive) (Reminder) (Time) Product Product Product Product Product Develop Introduction Growth Maturity Decline ‘Low Persuasive’ objective works on – i. Building brand preference, ii. Encouraging switching to Sunsilk brand, iii. Changing customer’s perception of product value, iv. Persuading customers to purchase quick, v.Convince customers to tell others about Sunsilk specially. * Step 2 : Budget Product’s company has to finance a budget. As an international consumer product producing organization under UNILEVER Sunsilk has ability to maintain a high rated budget plan. * Step 3 : Strategy The most critical step of advertising is ‘Strategy’. It contains 2 particular part. Such as – a) Message b) Media a) Message: message contains 2 part called Slogan & Appeal. Slogan – ‘Next Generation’s Shampoo’ Appeal – Sunsilk is a consumer product for hair which has deep emotional & romantic impact on human being. So to create advertise, emotional appeal can be chosen. ) Media : Reach, Frequency & Impact Choosi ng Among Media Choosing Specific Media Select Specific Time Reach, Frequency & Impact – Reach means how much people see the advertise total ; Frquency means how much people see the advertise at one time & Impact is the concequence of the advertisement, which is counted by TRP( Target Rating Program). Choosing Among Media – Media is the via to which advertise will be publish. For Sunsilk advertise media, T. V is the perfact media in case of Bangladesh. Choosing Specific Media – Sunsilk is an advertise for women, who aged 16 to 40. So have to choose those T. V channels which are regular to them.In Bangladesh ntv, Channel i, ETV,Bangla Vision, Channel 1, Machranga t. v, my t. v etc are prefarable for urban area & BTV must be prefarable for rural area. Select Specific Time – Select specific time refers to select that time when the specific audience remains infront of T. V. women generally watch T. V after 3pm to 9. 30pm for movie & daily serials. So Sunsilkâ €™s advertise will telecest in this time mainly. * Step 4 : Evaluate Alternative This step to judge the quality of new advertises. If a positive result come, only then advertise will be telecast. 7. d) Place Distribution Objective: â€Å"To reach as many towns and villages as we can†UNILEVER has 150 distributors whose function is to sell to wholesalers directly. There are different distributors for different areas. They are carefully selected and their performance is constantly evaluated. * Wholesaler, * Merchant, * Broker, * RETAILERS Sunsilk goes to these stages such as- Wholesaler, Merchant, Broker & Retailers through wholesalers. Then they sell Sunsilk products to final customers as consumer product in retail price. Producer (Sunsilk) OR Producer (Sunsilk) (Sell) (Sell) Merchant (value add) Merchant (value add)Wholesaler Wholesaler Brokers (works for commission) Wholesaler Retailer Wholesaler Wholesaler Retailer Wholesaler Retailer Retailer 8. Market Scenario of Suns ilk 8. a) Target Market The main target market of Sunsilk is females between the ages group 16-40 belonging to the lower and middle income classes. But in their promotional activities, they cover the whole market irrespective of these classes. Sunsilk target its market on the basis of consumer buying behavior, income level, and purchasing power of people.For which quantity of the product can be changed according to the income and purchasing power of the consumers as in case of Sunsilk 120ml and 5ml packs are also available to target low income groups. 8. b) Market Share Sunsilk as a market competitor, they are steadily gaining market share. At present market situation is that Sunsilk owns 38% of the total market share. 8. c) Mind Share Too buy shampoo rational consumers firstly think about Sunsilk due to the promotional strategies of Sunsilk. So that Sunsilk rapidly increase their mind share. Figure: Mind Share 8. d) Heart Share Due to reach product and marketing attributes & featur es Sunsilk’s mind share in total competitive market is higher than any other brand. Consumer would like to choose Sunsilk as their first choice. Figure: Heart Share 9.Competitive Strategies of Sunsilk 9. a) Defining the strategic objective: The Sunsilk Shampoo aims at fulfilling the needs of its target market by offering a high quality, assessment of the concept in terms of its acceptability, credibility and perceived benefits, that it offers a healthy choice shampoo alternative to the targeted consumer. The theme of the product shall be anchored around the motto. 9. b) Expanding the Total Market: Sunsilk is very sensitive to increase its market. It’s sometime very challenging for a firm to expand its total market. Sunsilk basically wishes to increase new customer and more usage. 9. b. i) New customersSunsilk is trying to attract buyers who are unaware of the product or who are resisting it because lack of such features. Sunsilk is using market penetration strategy, ne w market segment strategy and geographical expansion strategy for searching new consumers. Very attractive advertising and other propositional activities perform a vital role in this case. 9. b. ii) More usage: Sunsilk recently increase the amount, level and frequency of consumption. It also improves packaging and redesigns the product. It offers larger package sizes and makes the product more available. They emphasize more on marketing program, which inform the consumer about the brand and it frequently develops the product which also spurs new uses. 9. b. iii) Regular Customers:Sunsilk knows that to continue regular customers is more important than to create new customers. So to hold regular customers, Sunsilk is always careful and makes a standard scale of own product. Sunsilk tried hard to situates or if possible as soon as possible increase the standard scale foe regular customers. 9. c) Choosing General Strategy: 9. c. i) Flank Attack: Sunsilk can follow segmental strategy. In market Head & shoulders targeting mainly high and middle class people but big portion in lower class consumer could not adopt their product. So, Sunslik targeting the lower class, who have lower income and launch new product at a lower price. 9. c. i) Frontal Attack: Sunsilk can launch new shampoo combining conditioner, anti-dandruff, and shinning in a one product as follow as Head & Shoulders. 9. C. iii) Bypass Attack: Sunsilk can introduce anti-dandruff shampoo and provide an extra conditioner in a package. 10. Competitive rivalry position of Sunsilk 10. a) Availability of Many/Equally Balance Competitors Sunsilk is no one most important rival of other brands such as, Dove , Head & Shoulder , Clinic All Clear , Pantine , Herbal Essences even Neutregena . But as because Sunsilk has a separate market , these other brands are not able that much to change Sunsilk ‘s market price . EvenSunsilk is a great threat for them. Rate of Sunsilk Users 10. b) Industry growth declines Duri ng the production cycle, a product has to face these following stages: I. Introduction Stage II. Growth Stage III. Maturity Stage IV. Decline Stage Sunsilk has passed its introduction & growth stages successfully, now it is in its maturity stage. As we know that the maturity stage is the most competitive stage in production cycle. Sunsilk has to face a huge challenge in this stage . In maturity stage occasionally the industry growth slows down but sunsilk is able to hold its maturity stage by promoting new versions, new brand ambassador . new advertisement ,new offers etc .Such as , a 200ml Black shine Sunsilk ‘s market price is 140Tk. where as the same amount of (200ml ) Dove shampoo ‘s market price is 170TK. Customers are more biased to buy Sunsilk Black Shine rather than Dove ,though Sunsilk has reached its maturity stage . Maturity Stage of Sunsilk Is The Price Worth? (Market Price Of Sunsilk) . Production Cycle 10. c) BCG Marketing | Low Market Growth| High Market G rowth| HighMarket Share| | | LowMarketShare| | | 10. d) High Fixed Cost & Storage Cost of Sunsilk Sunsilk has 47 years business throughout the world, so it’s fixed cost isn’t too high as well as it’s storage cost is not that much high .And as we know that storage cost is one kind of fixed cost , so it is a advantage or positive power for Sunsilk , because other brands has a high storage cost & fixed cost because they don’t have that much long duration of business life like Sunsilk. 10. e) Low Switching Cost of Sunsilk Sunsilk can be differentiating easily from other brands, because it has separate fragrance, separate color, most of all it has separate position in market as a well known shampoo. Sunsilk’s switching cost is also very high there is no chance to increase its competitive rivalry by lacking of differentiation opportunities or low switching cost. 11. Threat of Substitution Product of SunsilkThe threat of substitute products is the extent to which alternative products or services may supplant or diminish the need for existing products or services. 11. a) Buyer’s Low Switching Cost As we know that 200ml Sunsilk shampoo’s market price is 140Tk, where as Dove 200ml‘s price is 170 TK . So , we can see that buyers find Sunsilk more cheaper than Dove and other brands. Actually Sunsilk is a threat of substitute products to other brands. Sunsilk| Cost| **| Dove| Cost| 200ml| 140/=| **| 200ml| 170/=| 700ml| 500/=| **| 700ml| 600/=| Mini pack| 2/=| **| Mini pack| 3/=| 11. b) Substitute Product’s Price is Lower This problem occurs if the other branded shampoo has cheaper market price than Sunsilk.So buyers are getting more attraction to buy other brands rather than Sunsilk shampoo in market. 11. c) Substitution Product’s Quality & Performance is Greater / Equal to Existence Product It will be a threat for Sunsilk if other brands will have better quality than Sunsilk. To avoid this threat Sunsil k often offers new innovation on its production policy. Such as, Sunsilk made a deal with 7 famous hair experts of the world . This was a great attraction to the buyers. Buyers have found that no other brands offered such an excellent opportunity to beautify their hair condition. So a huge number of buyers continued to use Sunsilk & shift from other brands to Sunsilk. 12. THE POWER OF BUYERSThe power of buyers is the extent to which buyers of any product or services in an industry have the ability to influence the suppliers of that product or services. The bargaining position of buyers changes with time and a company’s (and industry's) competitive strategy. The buyer's power is significant for Sunsilk because when the power of buyers increase, buyers can force prices down, demand higher quality products or services and in essence, play competitors against one another, all resulting in potential loss of industry profits. Buyers exercise more power when – 12. a) Buyers a re larger and few in number In case of ‘Sunsilk product’ the buyers are larger and few in number mean the number of buyers is few but they purchase in a huge numbers. This situation does not occur normally.Because buyers (consumer) of Sunsilk are not few and do not buy in large amount. Buyers are large in number and they buy in small amount for them. This is an advantage for Sunsilk product and a disadvantage for buyers. 12. b) Buyers Purchase a Large Portion of an Industry’s Total Output In this situation buyer buy a large portion of the whole output of the industry. It automatically makes the buyer powerful. Here the buyers mean the shopkeepers who bought in a large amount for sell from Sunsilk. They can force prices down, demand higher quality products or services, in essence play competitors against one another, all resulting in potential loss of industry profits.But in case of Sunsilk there is no chance to happen this situation because Sunsilk has a lot of b uyers who purchase in huge volume. This is an advantage for Sunsilk. 12. C) Buyers switching costs low When other competitive product’s costs lower than Sunsilk, it is easy to switch to another product. But it cannot happen because Sunsilk gives the best quality shampoo in fewer prices at the same amount. For example here we compare dove shampoo’s price with Sunsilk shampoo. 12. d) Buyers can pose threat to integrate backward into Seller’s Industry Buyers can pose threat to integrate backward into the seller’s industry if buyers worked as a group.Group of buyers can act threat to integrate backward into the industry. Sunsilk has individual buyers, so there is no chance to face any threat from buyers for Sunsilk and it is also an advantage for this industry which is a disadvantage to its buyers. At last it is to analyze that Sunsilk is a large and famous industry and for these qualifications and financial capability Sunsilk can overcome the power of buyers . 13. THE POWER OF SUPPLIERS 13. a) Suppliers are large and few in number It means the number of suppliers is few but they supply in a huge numbers. When this situation occurred suppliers must increase their demand against the buyer (industry), so the industry faces lose at large.But it is not possible with Sunsilk because as a large industry Sunsilk keeps the number of suppliers many and they supply in small amount. So there is no way to exercise more power to suppliers of Sunsilk. It is an advantage to Sunsilk and a disadvantage to suppliers. 13. b) Suitable Substitution Products Are Not Available Suitable substitution products are not available described the situation when there are lack of substitution products. Sunsilk use many ingredients in making, so when this situation occurs Sunsilk must switch to another substitution. Such as Sunsilk use ‘chemical essence’ for smell and this ingredient is available all time because any supplier can supply it.Or if the lack of substitution product happens anyhow, Sunsilk switch to other chemical essence or something else which can fulfill Sunsilk product’s requirement. So Sunsilk never give chance to become the suppliers powerful 13. c) Individual Buyers Are Not Large Customers of Suppliers When any producer purchases ingredients from suppliers, he becomes a buyer of those suppliers and if the buyer purchase at low volume he does not get any advantage from suppliers. In case of Sunsilk, it needs huge volume of ingredients from suppliers as buyer. So there is no way to be ignored by suppliers when the buyer is the famous & large Sunsilk. 13. d) Suppliers Goods Are Critical to Buyer’s SuccessThe main ingredient supplier of any product is called critical supplier of that product. For assumption we take the Sunsilk Co-Creation Stunning Black Shine Shampoo, which use many chamials as main ingredient such asS204, sodium loreth sulphet, carbomied, panthalon etc and it is easy to get that ingredien t’s supply and also supplier. So critical supplier’s good cannot create any harm to Sunsilk. 13. e) Supplier’s Products Create High Switching Cost Supplier’s products create high switching cost means industry needs to pay more if wants to switch to another supplier. In case of sunsilk this problem does not occur. There is a lot of suppliers for supplier’s product of Sunsilk because of being a large and famous industry.So there is no chance of high switching cost of supplier’s product. 13. f) Suppliers Can Pose Threat to Forward Integration to Buyer’s Industry Suppliers can pose threat to integrate to the buyer’s industry if suppliers worked as a group. Group of suppliers can act threat to integrate to the buyer’s industry. Sunsilk has individual suppliers, so there is no chance to face any threat from suppliers for Sunsilk and it is also an advantage for this industry which is a disadvantage to its suppliers. At last it is to analyze that Sunsilk is a large and famous industry and for these qualifications and financial capability Sunsilk can overcome the power of suppliers. 14. SWOT AnalysisSWOT analysis is the easiest way to find out the Strengths, Weakness, and Opportunities & Threats of any industry. As an international company Sunsilk has also those. This analysis identified the ‘Strengths’ to fill the ‘Weakness’ of industry. to make the proper use of ‘Opportunity’ and create consciousness for the ‘Threats’ in industry. SWOT analysis of Sunsilk is – 14. a) STRENGTHES * UNILEVERs Limited is one of the largest organizations in India. * Company has advanced technology and well skilled professionals. * The New Sunsilk Shampoo is a high quality product in terms of hair protection. * The target market is educated, professionals and belongs to premium and middle class. Company totally owned, systematic distribution network, transparent communi cation system. * Participative management style * Very good distribution network all over India, in all major and small cities. 14. b) WEAKNESSES * Competitor has strong promotional activities. * Customers are offered better alternatives by the competition. * Advertisement flaws- * Devaluation of product * Product’s quality loses its values * Poor promotion of free samples * No unique identification of product 14. c) OPPORTUNITIES * Population expanding at a rapid rate. * Consumers are becoming more quality conscious * Current capacity utilization is 80%, which can be further broadened with the increase in demand. Customer base is increasing with effective marketing. * Baby shampoo is another area where HINDUSTAN UNILEVERs can make huge gains. * Shampoo plus conditioner and anti-dandruff shampoos are another area where UNILEVER can earn huge profits. * Rural areas are a large prospective market where they can introduce Sunsilk. 14. d) THREATS * Political and Economic factors. * Partial Government policies. * High rate of competition. * Local and Foreign competition. 15. RECOMMENDATIONS 1. The Sunsilk is a global company and each country has own culture, so Sunsilk should drive according to local preferences and needs because it is really necessary in today economic crisis to capture huge market share.Sunsilk can arise and ensure social responsibility in the society, so they would establish themselves in customer mind and customer would be loyal about Sunsilk. To ensure social responsibility and highlighting benefits they provide Sunsilk can raise their revenue. Sunsilk must focus on social responsibility, to maintain image among customers, mainly advertisement covers huge expenses of Sunsilk, but we recommend them to cut their advertisement expenditures, in the economic crisis and should more focus on social responsibility. To ensure social responsibility and highlighting benefits they provide Sunsilk can raise their revenue. Figure: Sales revenue and s ocial responsibility 2. People are familiar with Sunsilk, however they are not interested in whether it is a unilever product or not.Through extensive marketing methods unilever should make people aware of the fact that it is a Unilever Product and not just any product so that the brand loyalty increases and people purchase its product due to its brand name and not just the product name. 16. Conclusion Sunsilk has huge potential of rural market 72% of total population but not yet develop a successful strategy to penetrate this market. The success of Sunsilk emulated which captured the rural market by two strategies- Develop strong distribution structure and Adopting packaging and pricing. Sunsilk increase buying of raw material so that it does not have to suffer devolution and continuously increase in tariff rates.They introduced a smaller 100mi pack of Sunsilk in order to capture lower income segment. Sunsilk enter into web marketing. They should increase frequencies of advertising by electronic and print media. They should introduce 2 in 1 shampoo plus conditioner which demand huge potential market. Finally, taking everything in account we can say that if Sunsilk emphasize more on social responsibility and create more attractive marketing programs, they can grab huge number of customers. 17. Annexure * www. unilever. com * www. unilever. com. pk * www. millwardbrown. com * www. google. com * www. wikipedia. com * www. ac. com * Unilever financial statement 2007-08 * www. scribd. com * www. slideshare. net

Decision Making and Reasoning Essay

There are different types of decisions that we must make as well. From simple choices when planning for a vacation or making more life changing choices that require a detailed, logical analysis concerning what to do. Questions about strategy use have been treated in several different lines of decision-making. Largely, a distinction arises in terms of when and why deliberative processing best describes decision-making behavior. Under novel decision-making conditions, there is no prior experience to guide the decision-making process. The process involves selecting the appropriate strategy. Under repetitive successful decision-making conditions, there is a long history of experience. Some decisions become automatic in the sense that they require no deliberation. In this process, we address the issue of how decision processes transit from more controlled or deliberative strategies, to simple decision rules, and finally to automatic or routine strategies. What one sees as rational behavior in many of the social situations that have been studied is likely to depend on whether one conceives of rationality as enlightened self-interest in a fairly narrow sense, or one factors in the roles of such variables as self-image and conscience, or one allows for the possibility that a rational person might take a genuine interest in the welfare of other people, independently of his or her own. In other words, what is perceived as a dilemma from one perspective may not be a dilemma as perceived from another; a decision problem that is very difficult when assessed relative to one set of values may be very easy when assessed relative to another set. Dilemmas are difficult decision problems, necessitating, as they often do, choices between equally unsatisfactory (or in some cases equally attractive) options. Some social dilemmas pit self-interest against the common good. What constitutes rational behavior in dealing with dilemmas has been a question of interest to many theorists and students of human reasoning. Certain prototypical situations—notably various versions of the prisoner’s dilemma have been intensively studied with the hope of gaining insights into the determinants of competitive and cooperative behavior. However, along the way, we may use simple rules to decide when and where to stop and which specific routes to take, depending on incidental factors such as traffic. It is important to understand how these various decision domains are differently perceived and processed. (Betsch et al, 2004, p1) Strategies That Guide Human Decision Making A strategy is used to refer to processes which are relatively slow, goal-directed, systematic, and under explicit conscious control. However, it is also argued that to reason deductively rather than inductively does require a conscious effort at deduction and only occurs in response to specific instructions. Thus deduction is seen as a strategy. An account of strategic deductive reasoning with the mental models framework is preferred. (D’Ydewalle et al, 2000, p1) The strategic phases of decision making are the generation phase, the evaluation phase, and the learning phase. In a very rough sense, these phases correspond to the periods before, during, and after one makes a decision, respectively. Hence, they can be viewed as three successive points in time, but there is a great deal of recursion that can occur between phases. (Klein et al, 2001, p31) The tendency to implement appropriate behaviors strategies is apparent by the number of techniques available. For example, vigilant problem solving found that most executives report that they engage in one of a number of simplistic strategies for arriving at a solution. These simplistic strategies of simple decision rules are grouped them into cognitive categories. The cognitive decision rules: 1. Unreflectively using a standard operating procedure, 2. Accepting the first alternative that comes to mind that is good enough to meet the minimal requirements (satisfying), 3. Searching ones mind for a well-known analogy that turns out to be inappropriate (analogizing), 4. Consolidating the choice discovered through rules (1) to (3) and bolstering it in one’s mind by focusing mainly on the positive features of the choice, 5. Saving time and effort by getting someone who has looked into the issues to provide a brief description of what one should do and why (the nutshell briefing rule). (Byrnes, 1998, p21) For example in a case study format, Suppose that a student already possesses some automatic but dysfunctional strategies for making the decisions the instructor seeks to have make well. Then, before the training effort can begin in earnest, those â€Å"bad habits† have to be eliminated. This will be a prodigious task because, by their nature, the already established strategies will initiate themselves effortlessly, uncontrollably, and beyond the trainee’s consciousness. Because decision making is such a fundamental human activity, which each of us has practiced day-in and day-out all our lives, perhaps the majority of our decision strategies are automated. This means that it is folly to think that it is even possible to fundamentally change a person’s basic decision-making dispositions. (Klein et al, 2001, p25) Managerial leadership is generally considered a major factor in organizational behavior because of its putative effect on individuals, groups, and organizational outcomes. Some regard leadership as a special case of social influence. But progress has been very slow in understanding why leaders exert influence in certain situations while not in others. Research has not produced particularly robust and reliable findings in this regard.

Mainstream Society Essays - I Am Joaquin, Chilly Gonzales

Mainstream Society Essays - I Am Joaquin, Chilly Gonzales Mainstream Society In the poem ? I am Joaquin ? written by poet/writer Rodolfo Gonzales portrays how his culture battles but still survive in today?s mainstream society. Gonzales knows that his ancestors lost the economic battle, but still managed to survive culturally. He also understands that he must fight so the future can be bright for his son?s and he must let them know how hard it was to be where he is now. Gonzales is pleased that he hasn?t been trapped in today?s mainstream society and that he is not ashamed because of his heritage background. Gonzales also writes about how he endures in a society that brings him down because of his cultural background. Gonzales wants his kids to understand how his ancestors struggled but endured to survive culturally. Gonzales acknowledges that his bloodlines remained culturally even though losing the battle economically, so he must fight to bring hope for the future,? I must fight and win this struggle for my son?s and they must know from me who I am.? Gonzales wants the future to understand where they came from and how there was struggle for the future. Gonzales writes,? I have endured in the rugged mountains of our country. My fathers have lost the economic battle and won the struggle of cultural survival.? Gonzales knows that?s his ancestors lost the battle, but that dosen?t matter because Gonzales is so proud that he is still here to fight. Gonzales writes,? I am still here,? it shows how he has endured and that his culture is still here. Gonzales is very proud that he has survived living in today?s society,? I am the masses of my people and I refuse to be absorbed.? Gonzales also shows how he refuses to be acknowledged as someone else but as himself. He is happy with his culture,? La Raza! Mejicano! Espanol! Latino! Hispanio! Chicano or whatever I call myself, I look the same, I feel the same, I cry and sing the same. My faith unbreakable, my blood is pure.? Gonzales faith is so strong that it has endured through all of his struggles and his blood is pure. Gonzales continues to survive even though being put down by society. Gonzales explains how he and his culture endure with everything stacked up against them. He also writes that caught up in all the bewilderment he and his people will live perpetually. Gonzales writes,? Caught up in the whirl of a gringo society. Part of the blood that is mine has labored endlessly for four hundred years under the heel of lustful Europeans.? Gonzales understands that his blood has European greedy but he can deal with that and still survive. ? Destroyed by modern society.? Gonzales describes how mainstream society some of his culture (economically) and him. Gonzales still has hope he can endure. Gonzales must fight to let the future know they lost the economic battle but still survived culturally. He is so proud of himself of not getting caught up in mainstream society, he also has confidence that he can endure in a society that dosen?t like him because of his bloodlines.

Weathering Defined and Explained

Weathering Defined and Explained Weathering is the gradual destruction of rock under surface conditions, dissolving it, wearing it away or breaking it down into progressively smaller pieces. Think of the Grand Canyon or the red rock formations scattered across the American Southwest.  It  may involve physical processes, called mechanical weathering, or chemical activity, called chemical weathering.  Some geologists  also include the actions of living things, or organic weathering. These organic weathering forces can be classified  as mechanical or chemical or a combination of both. Mechanical Weathering Mechanical weathering involves five major  processes that physically  break rocks down into sediment or particles: abrasion, crystallization of ice, thermal fracture, hydration shattering, and exfoliation. Abrasion occurs from grinding against other rock particles. Crystallization of ice can result in force sufficient enough to fracture rock. Thermal fracture may occur due to significant temperature changes. Hydration the effect of water predominantly affects clay minerals. Exfoliation occurs when rock is unearthed after its formation.   Mechanical weathering does not just affect the earth. It can also affect some brick and stone buildings over time.   Chemical Weathering Chemical weathering involves the  decomposition or decay of rock. This type of  weathering doesnt break rocks down but rather alters its chemical composition through carbonation, hydration, oxidation or hydrolysis. Chemical weathering changes the composition of the rock toward surface minerals and mostly affects minerals that were unstable in the first place.  For example, water can eventually dissolve limestone. Chemical weathering  can occur in sedimentary and metamorphic rocks and it  is an element of chemical erosion.   Organic Weathering Organic weathering is sometimes called bioweathering or biological weathering. It involves factors such as contact with animals- when they dig in the dirt- and plants when their growing roots contact rock. Plant acids can also  contribute to  the dissolution of rock.   Organic weathering isnt a process that stands alone. Its a combination of mechanical weathering factors and chemical weathering factors.   The Result of Weathering Weathering can range from a change in color all the way to a  complete breakdown of minerals into clay and other surface minerals. It  creates deposits of altered and loosened material  called residue  that is ready to undergo transportation,  moving across the earths surface when propelled by water, wind, ice or gravity  and thus becoming  eroded. Erosion means weathering plus transportation at the same time. Weathering is necessary for erosion, but a rock may weather without undergoing erosion.

Public Law Essay Example | Topics and Well Written Essays - 2000 words

Public Law - Essay Example Between the 19th and 21st centuries, various changes have taken place and have ended up reducing the powers and rights bestowed on the House of Commons for one reason or another. Their mandates and membership have in the past been disrupted, and rearranged to meet the changing needs of the government operations in the constitution, and for the benefit of the general society. So far, the trend in changes being campaigned for and implemented on the House of Lords seems to be very thorough, and with a driven motive, especially from the running government and House of commons, which could not only affect their powers, but injure the public affairs and general society, when the operations of the common house are left with minimal control. Roles of the House of Lords Legislative responsibilities: As a constituent body of the parliament, it plays a major role in the law making process. Actually, of all the roles the chamber is entitled to, law making that entails amending, revising, and eve n initiating legislatures remain a critical role, which the house spends most of its time in (Parliamentary Education Service, 2007). This is usually a shared responsibility with the House of Commons, allowing each house to bring in their opinion and contribute their ideologies in the development of the law. The end product of the proposed law after having been evaluated by both houses, stands a better chance of been effective once passed through for the crowns approval. This is because the potential problems and voids in the proposed law or bills would be exposed and catered for. Initially, the House of Lords exercised more powers in the legislature, but the passage of the Parliament Act of 1911limited its power, over the ordinary legislature (kkhsou.in, 2011). Like the House of Commons, it can also initiate bills, especially those concerned with the government operation and non money bills, though at a lower rate than the laws drafted from the other House. Similarly, it revises an d examines bills passed from the House of Commons, checking the proposals, making changes and improving bills through debates on amendments, which is not time limited, making them workable once approved. In its legislative function, the House of Lords power to veto a bill are not available, but they can reject it to cause delay, allow room for review by the Common House and government, or offer alternative amendments (The Great Britain Parliament et al, 2012). However, in the third time reject by the House of Lords, the Common House can push it ahead for the crowns approval, even without the consent of the House of Lords. Scrutinising government and its executives: It is a valuable role that helps keep the government executives and operations in the right track. Most of the government activities and decisions are challenged by the House of Lords, which probes into a wide range of policies and regulations. As an executive body, it has the powers to question ministers and elicit infor mation from the administration by submitting written questions, or asking them orally during the question time sessions in the House, raise issues of concern through debates about government activities and policies, and provide responses to the government statements (The Great Britain Parliament et al, s2012). The House has established committees that assist in scrutinising and monitoring the delegated powers to the executives and government. They

Police academy training Research Paper Example | Topics and Well Written Essays - 1500 words

Police academy training - Research Paper Example It also included knowledge in areas such as law, traffic enforcement, officer safety and arrest procedures. Somewhat neglected areas were those of communications, problem solving, police-community relations, and diversity-the areas of which new era sees the importance. Training is now considered to be one of the key elements necessary for community policing to reach its full potential (King and Lab, 2000) Community-oriented policing, or shorter-COPS, is currently touted by academicians and practitioners (to be able to answer to crime and solve police-community conflicts) and financially supported by the federal government, enabling COPS to be a well-funded government program. However, training of police officers has yet to receive much attention. Police training is relatively a new phenomenon, even though COPS existed since the 1980s both in theory and practice. From the historical point of view, training of police officers doesn’t quite keep up with policing practice, with no exception of training in COPS. The responsibilities of police officers under COPS differ and the training programs do not focus enough on causes of crime and disorder and crime prevention; by traditional training, officers are prepared for a narrow focus on law-enforcement duties instead of focusing on more generalist approach entailed by community. Recruits spend 90% of their training time on driving, firearms, self-defense, first aid, as well as some other use-of-force tactics, even though only 10% of their duties will maybe put them in positions to need to use these skills. Some jurisdictions base their basic recruit program on a Job Task Analysis (JTA) to be able to ensure that what is done on the job is reflected by the training. However, JTA often focuses on what has been done on the job and not on what needs to be learned to be able to do the job better or to prepare new officers for community policing. Training is adapting to community policing very slowly and what makes th is transition especially difficult is the conflict values between traditional (reform) policing and the current one. The purpose of community policing training is to help officers to be able to solve problems and employ community engagement techniques every day while they are working. The recruit academy is a very important part of occupational socialization for police officers, and for that reason training centers should teach the philosophy of COPS during the recruit training. If they do not receive a proper training, officers will be less likely to understand the philosophy of COPS and, therefore, they will not be able to translate the philosophy into effective practice. The fact that policing shifted toward community relations and problem solving leads to COPS’ improved knowledge and additional skill, but doesn’t exclude the need for traditional skills. The skills that are needed for COPS will not become second-nature if comprehensive training in the theories and m ethods of community-oriented policing are not provided. This means that recruits must understand the values of community-oriented policing (e.g. building trust within the neighborhood), and also the skills that are needed for the community-oriented policing to be conducted. (Eck and Spelman, 1987). Those who promote the innovative training programs recognize the need of police recruits to learn the traditional

Airport Monitors Assignment Example | Topics and Well Written Essays - 1500 words

Airport Monitors - Assignment Example The flights coming in and out during the peak of the storm were canceled until better weather. The runways became full of snow because of the storm but have been quickly cleared. The runways currently in use are runways 03, 04, and 09. The typical runways sizes are 8,000 to 12,000 in length. The runways are made out of concrete and in good condition. Each runway has lights and can be used during all conditions. The airport has most of the planes out of a base and moving passengers. There are 5 jets and 1 multi-engine aircraft at the Detroit Metro Airport not in use. The average number of flights per day is 660 commercial air flights, 579 air taxis, and 26 GA Transients. The airport has 13 different radio frequencies. Overall, the airport has decent runways and many flights scheduled to depart and many flights scheduled to arrive. The twenty-mile radius around the airport is cluttered with incoming and outgoing flights. The second airport chosen is the Chicago O’Hare International airport. The airport is located in Chicago, Illinois. The airport examination was performed at 6:10 pm on February 3rd, 2011. The airport is usually quite a busy airport. Chicago was recently hit with a large blizzard that forced the airport to cancel almost every flight. The weather at the time of observation is cold and sunny. The previous weather caused many delays and cancelations. The twenty-mile radius surrounding the airport shows very few flights coming or going. There are only 8 flights total within a twenty-mile radius. At the time of observation, there is no aircraft based at the airport. Under normal weather conditions, the airport has on average 1533 commercial flights, 764 air taxis, and 20 GA transients. The average total air traffic is 2317 flights each day. The current runway conditions are snowy and icy. The airport has five runways currently operating. Three of the runways are made of asphalt and two are made  of concrete.  

How Music Can Portray Emotions

How Music Can Portray Emotions Torey A. Brooks   Abstract Music listeners of all ages have seen many studies questioning whether music can consistently express emotions. Far less attention has been devoted to the actual content of the musics communicative process for our emotions and the way it makes us want to move to the beat. The research will take into consideration whether music can possibly convey emotional content. Layers of various harmonies give listeners the ability to perceive more intricate emotions; though the expressions are less cross-culturally invariant and more dependent on the social context and/or the individual listener (Juslin, 2013). These emotions are expressed in ways like laughing, crying, or physical movements which as well as the music, also stimulates our brain. Keywords: music, emotion, expression, communication, movement Introduction Music affects everyone on some level. Some listen to it routinely whereas some only listen occasionally. We hear music in our cars, in elevators, at the doctors office, or while we are on hold; it is an integral part of our lives whether we think about it or not. There are many things that excite our brains reward centers, among them are our emotional responses to music and how that music makes us want to shake our bodies. While we can experience a temporary thrill from a high-speed car chase on a movie screen, a piece of music can cause varying emotions depending on its meaning for us on any given day. It is thought that the creation of music was done through rhythmic movements such as the tapping of feet. Pleasure centers of our brain are connected to our motor sensory. Watching others dance, not only affects our wanting to move, it brings about a euphoric appeal to the music because it is affecting us emotionally. Music not only brings about deep expressive experiences, it causes us to want to move to the beat and whether we can openly acknowledge it or not, uplifts our souls as is evidenced by the millions of videos of individuals who post their singing and moving adventures related to the music they listen to. Evidence In one sense, musicians are not necessarily expressing their own emotions as most music is written by other artists; they are feeling as well as expressing the musics emotions. Per Why do we like to danceAnd move to the beat? (2008), the term emotional expression typically means that listeners perceive the musics emotional meaning. Music is a way for humans to express their lifes current state of mind. While a listener could perceive any emotion in a piece of music, not all perceptions are going to be the same which is why there are numerous styles of music available. Evidence suggests that sensory experiences are also motor experiences (Why do we like to danceAnd move to the beat?, 2008). So, it is noticeable that while someone is watching another person dance, our brains movement areas are being unconsciously activated and we are predicting how a dancer will move based on how the music makes us feel. As noted by Juslin (2013) there is some minimum level of agreement among different listeners regarding the expression, presumably because there is something in the music that produces a similar impression in many listeners. When a composer writes music, he does so hoping that the listener will find an intrinsic value and enjoyment so they will continue to listen to the music. While there might be a specific reason behind the music composition, the music can mean way more to many listeners than the composer who wrote it. The term basic or discrete emotions occurs frequently in the music psychology field today, typically referring to certain emotions such as happiness, sadness, anger, and fear, but without any deeper consideration of the theoretical basis of the concept (Juslin, 2013). Music that was written with emotions beyond those Juslin noted, are written for the personal experiences that the composer has felt in his own life and appear to do well with regards to being listened to or requested for play on the radio. Music that has a catchy tune, yet does not t ouch us emotionally fade quickly into what are known as one hit wonders. Most musicians try to compose their music around life situations that have affected them in an emotional way. They hope to convey those emotions to others who can share in the same feelings or at least empathize with them. Music that touches our emotions of love, loss, healing, or whatever we look for in music, is music that will always touch our hearts. Studies regarding how music taps into our emotions rank the top ten emotion terms as happiness, sadness, anger, fear and love, tenderness, and this tendency was similar across the three data sets, despite differences in samples (musicians vs. students, various countries) and selections of emotion terms (ranging from 32 to 38 terms) (Juslin, 2013). When I began this paper, I actively kept a count of how many times I heard music throughout the day that I did not initiate; it averaged thirty-two occasions in one day. After that test, I began to look at how the music affected me on these noninitiate occasions. It was at the bank and lobby music was playing or I was waiting in line for my lunch and they had music playing in the background. Unconsciously, I caught myself humming or signing along and if the time was long enough, I caught myself moving to the hits. Standing in the bank humming brought me to a time years ago when I used to volunteer in a childrens ministry. I can remember assisting in childrens church and regardless of the childrens attitude upon arrival, the moment we all began singing and playing musical instruments, everyone could visibly see the calming changes in a room of 40, 3- and 4-year-old children; they became more peaceful, complete. They were more amiable to sit through a lesson and their parents noticed t hat they were more apt to fall asleep on their way home. While this is not a controlled experiment, the children spent 10 minutes singing and dancing and the ripple effects lasted for 6 hours. Conclusion As I felt calmed in the bank with my humming and swaying, singing with movement calmed the childrens souls and gave them an emotional outlet for the experiences in their small worlds. I do not believe they consciously understood the benefits of the music and movement, they just truly enjoyed it. Music and dance may just be particularly pleasurable activators of the sensory and motor circuits. So,à ¢Ã¢â€š ¬Ã‚ ¦humans like watching others in motion (and being in motion themselves), adding music to the mix may be a pinnacle of reward. (Why do we like to danceAnd move to the beat?, 2008). Therefore, it is true that music can bring about deep emotional experiences and it can cause us to want to move with the beat as it uplifts our souls. Regardless if we listen to music casually or unfailingly, it can move our souls in ways unimaginable. References: Juslin, P. N. (2013). What does music express? Basic emotions and beyond. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3764399/ Why do we like to danceAnd move to the beat? (2008, September 26). Retrieved from https://www.scientificamerican.com/article/experts-dance/